About this episode
The episode explores how to effectively listen to player feedback at scale and utilize it for game development.
Host Devin Becker sits down with Tom Gayner , CEO of Levellr , to dig into what it actually looks like to listen to players at scale, and how to turn the constant stream of feedback from places like Discord and Reddit into usable sentiment signals. Tom breaks down how Levellr gathers and organizes that data, what teams gain when they treat social channels as a living feedback layer, and how different communities or players tend to “slant” the conversation in different ways. They also get practical about workflows (dashboards and reports vs. hands-on collaboration), how to group feedback into meaningful player personas, when proactive outreach makes sense, where social sentiment shines (and where research methods like focus groups still matter), and what the next 3–5 years of player feedback might look like as tools, and player expectations, keep evolving. We’d like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast We’d also…
People in this episode
Host: Devin Becker
Guest: Tom Gayner
Topics covered
- player feedback
- data analysis
- community engagement
- social sentiment
- game development
Keywords
- player feedback
- Discord
- sentiment analysis
- game development
- community feedback
- data organization
Sponsors
Heroic Labs, Neon
Mentioned in this episode
Organizations: Levellr
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