306. How This Roofing Company Used EOS To Build a Marketing Machine (And Finally Stop Flying Blind)

306. How This Roofing Company Used EOS To Build a Marketing Machine (And Finally Stop Flying Blind)

From NAILED IT! The Business of Construction by Joseph Hughes and Elizabeth Lytle at Contractor Dynamics

June 30, 2026 · 1h 9m

About this episode

Bill Jr. shares insights on implementing EOS and building a marketing plan for Four Seasons Kanga Roof.

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26 If you're a roofing company owner who's been growing for years but still can't put your finger on why the numbers don't match the effort - this episode is for you. Bill Jr., VP of Sales and Marketing at Four Seasons Kanga Roof in Metro Detroit, has been in the roofing industry his whole life. He left, spent a decade in sales and marketing outside the industry, then came back. And when he did, he brought a different lens with him. In this conversation with Coleman, Client Success Director at Contractor Dynamics, Bill shares the real story behind implementing EOS, building their first-ever written marketing plan, bringing marketing in-house, and transitioning into the visionary role - all while running a company with 80+ team members responsible for 80 households. This isn't theory. It's a ground-level look at what it actually…

People in this episode

Guest: Bill Jr.

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Organizations: Four Seasons Kanga Roof, Contractor Dynamics

Places: Metro Detroit

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