About this episode

In this episode, Joseph discusses the marketing challenges faced by a Utah roofing company and how to improve visibility and effectiveness in their marketing efforts.

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26 If you're a roofing company owner asking "what is my marketing actually doing for my business," this episode is for you. In this episode, Joseph breaks down what Contractor Dynamics is building for a new client: a Utah roofing company spending $5,000 to $15,000 a month on marketing with zero visibility into what's working. He walks through the exact onboarding process, how to find wasted ad spend fast, and the three things every roofing company should demand from their marketing. Key Takeaways for Contractors ✔️ Why spending based on "how business feels" instead of data is costing you money every month ✔️ The deep dive questions we ask before touching a single ad: revenue goals, product mix, ideal client avatars ✔️ How a 12-month marketing plan gets broken into 90-day EOS quarters and weekly action items ✔️ Why most roofing…

People in this episode

Hosts: Joseph Hughes, Elizabeth Lytle

Topics covered

• roofing marketing
• ad spend
• marketing strategy
• contractor guidance
• business growth

Keywords

• roofing company
• marketing engine
• ad spend visibility
• contractor marketing
• 12-month marketing plan

Mentioned in this episode

Organizations: Contractor Dynamics

Places: Utah

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