Episode #970: Bryce Hoffman: Using the Red Team Strategy to Stress-Test Your Coaching Business

About this episode

Bryce Hoffman discusses the Red Team Strategy and its application in coaching to navigate uncertainty and challenge assumptions.

In nearly a thousand episodes of Natural Born Coaches, a topic like this has never been tackled! Today, Marc is joined by Bryce Hoffman, the founder of Red Team Thinking and a former business journalist who has spent decades looking inside the world's most successful organizations, as he dives into the concept of Red Teaming, a methodology originally developed by military and intelligence agencies to stress-test strategies and navigate extreme uncertainty. In a world that feels increasingly volatile, complex, and disrupted by AI, the old way of doing things isn't just a choice; it's a liability. Bryce breaks down how coaches can use these tools to help leaders challenge their own assumptions, identify unseen threats, and surface missed opportunities that others are walking right past, plus much more. Bryce is hosting a Red Team Coaching Bootcamp next Monday, April 27th at 12 PM EST. Listeners will learn foundational tools like Think-Write-Share and the Six Strategic Questions to help clients navigate complexity with clarity, and you can claim your spots now at https://www.naturalborncoaches.com/redteamcoaching ! What You'll Hear In This Episode: Defining the concept of red…

People in this episode

Host: Marc Mawhinney

Guest: Bryce Hoffman

Topics covered

• Red Teaming
• coaching strategies
• business methodology
• VUCA world
• leadership
• assumption challenge

Keywords

• Red Teaming
• coaching
• business strategy
• VUCA
• leadership
• assumptions
• complexity
• opportunities

Mentioned in this episode

Organizations: Red Team Thinking

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