Episode #972: Peter Lloyd-Lister: Using Skool Auctions to Generate Massive Revenue!

Episode #972: Peter Lloyd-Lister: Using Skool Auctions to Generate Massive Revenue!

From Natural Born Coaches by Marc Mawhinney

May 4, 2026 · 20 min · Episode 972

About this episode

This episode explores how coaches can use Skool auctions to generate significant revenue with a unique online strategy.

For coaches looking for a fresh way to inject a burst of revenue into their businesses without the fatigue of a traditional launch, this episode dives into a unique strategy: Skool auctions. Joining Marc today is Peter Lloyd-Lister, who helps coaches run high-energy auctions inside Skool communities. This isn't the fast-talking, old-school variety though - it's a strategic, online process that turns a simple community into a revenue-generating machine! In this episode, Peter explains how he's helped coaches generate 6-figure results with Skool groups of fewer than 200 members, and why the direct messaging power of Skool makes it the ultimate platform for this model compared to traditional Facebook groups. The conversation also covers a zero-risk way to bring an auctioneer onto a coaching team and provides a behind-the-scenes look at the auction Peter and Marc are running together inside the brand-new Secret Coach Club . If you're ready to stop shouting into the social media void and start using a strategy that gets people raising their hands and their bids, Peter shares exactly how to get the ball rolling! What You'll Hear In This Episode: A high-level breakdown of how a Skool…

People in this episode

Host: Marc Mawhinney

Guest: Peter Lloyd-Lister

Topics covered

  • coaching
  • revenue generation
  • online auctions
  • community building
  • marketing strategies

Keywords

  • Skool auctions
  • coaching revenue
  • online community
  • auction strategy
  • marketing

Mentioned in this episode

Organizations: Skool, Facebook, Secret Coach Club

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