Natural Born Coaches

What does it really take to build a tribe from scratch when you don't have a list, a budget for ads, or the minimum followers to play the summit game? Today's guest is Tom Matzen, who along with Catharine O'Leary co-founded Thousand Person Tribe. Tom joins Marc to break down why most coaches are building their audience the wrong way, and what the journey from audience to community to tribe actually looks like. Don't miss your chance to win a free year-long membership to Thousand Person Tribe - that's 1,000 leads handed straight to your business! Join Marc and Tom live on Tuesday, June 30th at 3 PM EST for the draw, but you must be present to win. Head to www.naturalborncoaches.com/1000leads to enter now! Do you have something that helps coaches, like a program, a product or a service? If you'd like to get your offer out to about 100,000 coaches, Marc currently has openings for partnerships (with a special summer offer), and you can get the details and book a call to chat with him about it at www.jvwithmarc.com/! This episode was edited and produced by Marc's brother Matt and his team and PodAssist, and right now they're offering listeners of this show a very special discount on their services. You can now get your brand-new audio podcast launched in as little as 2 weeks for just $297 US, which is $400 off their regularly-priced package by mentioning this show. That's just $297 to get personally coached and supported by Matt, from concept to your show going live, and all you have to do is visit PodAssist.com to learn more and book a call. But hurry, being a small team their spots are limited, and don't forget to mention that Marc sent you! What You'll Hear In This Episode: Why Tom says social media is where you waste time and energy, not where you build a tribe. The catch-22 that keeps early-stage coaches stuck and how Thousand Person Tribe was built to solve that. The three-stage journey from audience to community to tribe, and what most coaches get wrong by skipping straight to selling. Why being contrarian can get you likes and hate mail but not clients, and the one coach Tom holds up as the right way to do it. How he uses free event invitations to move people from community to tribe without making a single sales pitch. Why "transparency is the new black" and the cautionary tale of the influencer who faked his 9-to-5 and paid the price for it. The giveaway Tom and Catharine are running exclusively for The Coaching Jungle, and how one lucky coach could walk away with a thousand free leads! LINKS: Join Marc and Tom Live on Tuesday, June 30th at 3 PM EST! Thousand Person Tribe Website Previous Episodes 695, 708 & 729 with Tom Book a no-obligation 1:1 strategy call with Marc for your coaching business: http://www.chatwithmarcm.com If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here! http://www.nbcprogram.com Join The Coaching Jungle Facebook Group! http://www.thecoachingjungle.com Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients! http://www.myjunglevip.com Grow your business with The Coaching Jungle Mastermind! http://www.coachingjunglemastermind.com If you have a product or service that helps coaches, and you'd like to get it in front of 100,000 of them: http://www.jvwithmarc.com

In this episode of the podcast, Marc shows how to push past resistance to increase your coaching fees and teaches a simple exercise to make it easier to sell your offers at higher amounts! What You'll Hear In This Episode: - The undercharging epidemic: Why the majority of coaches are charging too little … - Coaches and money guilt: How some coaches shame others for wanting to earn well, and treat profitable pricing as "greedy" - The real value of coaching: From saving marriages to extending lives through health coaching, you're not selling air! - Finding your pricing ceiling: Charge as much as you can until it feels off, but don't let fear set the limit too early - Only sell what you love (it's easier that way!) - The big psychological shift that happens when someone actually pays you more … LINKS Book a no-obligation 1:1 strategy call with Marc for your coaching business: http://www.chatwithmarcm.com If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here! http://www.nbcprogram.com Join The Coaching Jungle Facebook Group! http://www.thecoachingjungle.com Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients! http://www.myjunglevip.com Grow your business with The Coaching Jungle Mastermind! http://www.coachingjunglemastermind.com If you have a product or service that helps coaches, and you'd like to get it in front of 100,000 of them: http://www.jvwithmarc.com

Marc shares five recommended books that he read in 2025, and the big takeaways from them! What You'll Hear In This Episode: - Why waiting for inspiration is killing your coaching business - and what to do instead according to legendary music producer Rick Rubin. - The Matthew McConaughey strategy: How cutting two major priorities helped him go from B-level performance in everything to A-level success (and why you're probably doing too much) - Why Ray Kroc didn't achieve massive success until age 52 - and what that means if you think you're "too late" to the game! - The video game approach to building your coaching business - gamification tactics that actually work, from Nerd Fitness founder Steve Kamb … - "Be judged or be ignored" - why haters and trolls might actually be a sign you're doing something right. - Marc's #1 book recommendation of all time came from a random Facebook post … and it's one you've probably never heard of! - Why reading books from completely different industries (like fast food empires) can give you better business ideas than another coaching book … LINKS Book a no-obligation 1:1 strategy call with Marc for your coaching business: http://www.chatwithmarcm.com If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here! http://www.nbcprogram.com Join The Coaching Jungle Facebook Group! http://www.thecoachingjungle.com Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients! http://www.myjunglevip.com Grow your business with The Coaching Jungle Mastermind! http://www.coachingjunglemastermind.com If you have a product or service that helps coaches, and you'd like to get it in front of 100,000 of them: http://www.jvwithmarc.com

In this episode of Natural Born Coaches, Marc talks about the dangers of telling yourself negative and limiting stories - and gives his advice for how to identify and change the habit so you can get better results! What You'll Hear In This Episode: The danger of accepting defeat before you begin - How one coach wrote off 2026 entirely after losing a single client, and why that's a self-sabotaging mindset. Words create reality - Zig Ziglar's "alarm clock" vs. "opportunity clock" concept and why the language you use matters more than you think. "I'll give it a try" is a red flag - Why weak, tentative language like "we'll see how it goes" virtually guarantees failure before you start. The rubber band technique - A method to break negative self-talk patterns by physically snapping yourself out of it. Behind the camera to in front of it - How Marc's brother Matt transformed his "I'm a behind-the-scenes guy" story and launched a podcast in just 6 days! Sales myths destroyed - Why "nobody buys in _____/month" is a self-fulfilling prophecy that costs coaches thousands in lost revenue …

In this episode of Natural Born Coaches, Marc interviews Stefan Ciancio, co-founder of WebinarKit, to discuss AI-powered webinars and their impact on online businesses. They talk about the evolution of webinar marketing, including the use of AI for narrating and building webinars, and the importance of building trust with audiences through multiple touchpoints!