How Trade Shows Make Millions

How Trade Shows Make Millions

From New Media by Matt McGarry and Kolby Hatch

April 2, 2026 · 52 min

About this episode

Brent Davidson discusses the business model behind his successful trade show for HVAC contractors.

Brent Davidson built a 500-person trade show for HVAC contractors from scratch — and in this episode, he breaks down the business model behind it: how exhibitors and sponsors pay the bills, how to design attendee flow, and why in-person marketplaces are more durable than anything algorithm-dependent. Matt and Kolby dig into the operational side of running a trade show — from booth pricing and venue logistics to speaker strategy and influencer relationships. If you're thinking about events as ...

People in this episode

Hosts: Matt McGarry, Kolby Hatch

Guest: Brent Davidson

Topics covered

  • trade shows
  • business model
  • event planning
  • HVAC industry
  • in-person marketplaces
  • exhibitor strategy

Keywords

  • trade shows
  • HVAC
  • business model
  • event logistics
  • attendee flow
  • sponsorship
  • in-person events

Mentioned in this episode

Organizations: HVAC

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