Is Mr. Beast The Next BuzzFeed?, SMS Is The New Email, Durable Creator Businesses

About this episode

Matt and Kolby discuss audience building strategies and the future of creator businesses with guest Chenell Basilio.

In today's episode, Matt and Kolby dig into what's actually working in audience building right now — fandom vs. impressions, the channels that actually build real community, and why frameworks are the ultimate cheat code for creator brands. Chenell Basilio (Growth in Reverse) joins to talk pop-up newsletters, cross-promotion strategy, and what's next after email. Plus, the guys debate whether Mr. Beast is the next BuzzFeed and what the rise of AI slop means for creators who actually give a da...

People in this episode

Hosts: Matt McGarry, Kolby Hatch

Guest: Chenell Basilio

Topics covered

• audience building
• fandom vs. impressions
• community building
• creator brands
• pop-up newsletters
• cross-promotion strategy
• AI in content creation

Keywords

• audience building
• Mr. Beast
• BuzzFeed
• creator economy
• pop-up newsletters
• AI content
• community engagement

Mentioned in this episode

Organizations: Mr. Beast, BuzzFeed, Growth in Reverse

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