The Real Reason OpenAI Acquired TBPN for $100M+

About this episode

Matt and Kolby discuss the implications of OpenAI's acquisition of TBPN for over $100 million.

Matt and Kolby break down OpenAI's acquisition of TBPN for over $100 million and what it actually means for media. They dig into why the deal was less about audience size and more about an aqua hire of founders John Coogan and Jordi Hayes, how tech companies consistently use media as a PR and storytelling asset, and what lessons indie creators can take from TBPN's 18-month run to a nine-figure exit. Want to get your first 1,000 newsletter subscribers in 30 days? Go here 👉 https://www.newslett...

People in this episode

Hosts: Matt McGarry, Kolby Hatch

Topics covered

• acquisition
• media
• entrepreneurship
• indie creators
• tech companies
• PR
• storytelling

Keywords

• OpenAI
• TBPN
• acquisition
• media
• entrepreneurship
• indie creators
• tech companies
• PR
• storytelling

Mentioned in this episode

Organizations: OpenAI, TBPN

More episodes of New Media

• Monetization Brainstorm with Justin Moore - Events, Paid Challenges, Books, Best Funnels For Creators, and More · June 10, 2026 · 48 min
• This Guy Makes $1,500,000 PER MONTH From Texting · June 4, 2026 · 44 min
• HubSpot Spent $100M on Creators — Here's Why (With Jonathan Hunt VP of HubSpot Media & Head of The Hustle) · May 27, 2026 · 46 min
• The Secret Behind $100M+ Personal Brands · May 20, 2026 · 56 min
• $100M Course Seller: Info Products Are Dead Forever (Here’s What’s NEXT) · May 13, 2026 · 1h 2m
• The Media Trends Nobody Is Talking About · May 7, 2026 · 55 min