How Content Drives Growth, Trust, and Client Acquisition with Ben Carlson
About this episode
Ben Carlson discusses the impact of content on growth and client relationships in wealth management.
Episode 149: This week, Kyle Van Pelt talks with Ben Carlson, Director of Institutional Asset Management at Ritholtz Wealth Management. Ben is the author of five books on investing, including his newest, Risk and Reward. He's the creator of the blog A Wealth of Common Sense and co-host of the Animal Spirits podcast. Ben talks with Kyle about how content has become a powerful engine for growth, clarity, credibility, and connection. He discusses the value of consistency, how to structure content for different generations, and why showing up to solve client problems before they even arise builds an enduring business. Ben also talks about why in-person connection still matters in a digital-first world and how AI is changing the advisor-client dynamic. In this episode: (00:00) - Intro (01:07) - Ben's money moment (03:45) - How content became a growth engine for institutional business (05:19) - Inside Ben’s content creation process (07:13) - Why Ben started blogging (09:13) - Why blogging became Ben’s medium of choice (10:15) - Why podcasts create a stronger audience connection (12:06) - How Ritholtz approaches content strategy (17:03) - How Ben came up with the idea for his book…
More episodes of Next Mile
- Why Insurance Is the Most Overlooked Growth Strategy in Wealth Management with Jason Borek
- How to Build a Thriving Independent Wealth Management Firm with Brett Bernstein
- The Human Side of Scaling Great Advisory Firms
- How Independent Advisors Can Thrive in A World of Mega Firms with Eric Amar
- From Big Firms to RIA Success: Lessons in Leadership, Operations, & Growth with Kathy Longo
Explore listener stats, chart rankings, contacts and more on the Next Mile podcast page.