How to Build a Thriving Independent Wealth Management Firm with Brett Bernstein
About this episode
Brett Bernstein discusses the dynamics of building an independent wealth management firm and the importance of trust, scalability, and technology in the financial advisory space.
Episode 153: This week, Kyle Van Pelt talks with Brett Bernstein, CEO & Co-founder at XML Financial Group. Brett is an active financial advisor assisting clients with his holistic approach to goal-setting and problem-solving. Before co-founding XML in 2004, he was a Vice President and Senior Financial Advisor at Merrill Lynch. He is also a serial entrepreneur, actively investing in many startups, and has led his firm through three acquisitions. Brett talks with Kyle about why advisors are going independent. He discusses why independence continues to attract both advisors and clients, what it takes to build trust and brand recognition as an independent advisory firm, and how firms can balance scale with personalization. Brett also addresses the realities of scaling a modern advisory firm, including aligning operations across multiple teams, attracting the next generation of investors, investing in cybersecurity, and thoughtfully adopting AI without compromising compliance. In this episode: (00:00) - Intro (02:03) - Brett's money moment (05:34) - How to build brand credibility and trust as an independent firm (07:52) - How Brett defines independence (11:36) - Unifying…
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