NIL Edge Interview: Jack Adler - Out2Win
From NIL Edge by NILNewsstand/ Digital Sport by Hot Paper Lantern
January 23, 2026 · 37 min
About this episode
Jack Adler discusses how data and authenticity are transforming athlete brand partnerships in the NIL landscape.
In this episode of NIL Edge , we sit down with Jack Adler , Founder & CEO of Out2Win , to unpack how data, authenticity, and scalable strategy are reshaping athlete brand partnerships. Jack shares how Out2Win evolved from facilitating early NIL deals into a full-scale athlete marketability intelligence platform—and why brands, universities, and agencies can no longer afford to rely on guesswork. From micro-athlete ambassador programs to measuring real ROI, this conversation dives into what actually makes NIL work in today’s rapidly maturing ecosystem. Key takeaways from this episode: Why data beats intuition in NIL — and how brands are using performance metrics to build smarter, repeatable athlete campaigns What separates good vs. great NIL activations , including the role of authenticity, creative freedom, and long-term partnerships How universities can professionalize NIL by operating more like marketing partners—not just deal facilitators
People in this episode
Guest: Jack Adler
Topics covered
- NIL
- athlete brand partnerships
- data-driven marketing
- ROI measurement
- micro-athlete programs
Keywords
- NIL
- athlete marketability
- brand partnerships
- data
- ROI
- authenticity
- marketing
Mentioned in this episode
Organizations: Out2Win
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