About this episode

Jack Adler discusses how data and authenticity are transforming athlete brand partnerships in the NIL landscape.

In this episode of NIL Edge , we sit down with Jack Adler , Founder & CEO of Out2Win , to unpack how data, authenticity, and scalable strategy are reshaping athlete brand partnerships. Jack shares how Out2Win evolved from facilitating early NIL deals into a full-scale athlete marketability intelligence platform—and why brands, universities, and agencies can no longer afford to rely on guesswork. From micro-athlete ambassador programs to measuring real ROI, this conversation dives into what actually makes NIL work in today’s rapidly maturing ecosystem. Key takeaways from this episode: Why data beats intuition in NIL — and how brands are using performance metrics to build smarter, repeatable athlete campaigns What separates good vs. great NIL activations , including the role of authenticity, creative freedom, and long-term partnerships How universities can professionalize NIL by operating more like marketing partners—not just deal facilitators

People in this episode

Guest: Jack Adler

Topics covered

• NIL
• athlete brand partnerships
• data-driven marketing
• ROI measurement
• micro-athlete programs

Keywords

• NIL
• athlete marketability
• brand partnerships
• data
• ROI
• authenticity
• marketing

Mentioned in this episode

Organizations: Out2Win

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• NIL Edge Interview: Maya Bulger - Mississippi State - Assistant A.D./NIL Administration & Partnerships · February 20, 2026 · 32 min
• NIL Edge Interview: Travis Hansen - BYU - Senior Associate Athletic Director - Revenue Sharing and NIL · February 6, 2026 · 34 min
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