NIL Edge Interview: Maya Bulger - Mississippi State - Assistant A.D./NIL Administration & Partnerships
From NIL Edge by NILNewsstand/ Digital Sport by Hot Paper Lantern
February 20, 2026 · 32 min
About this episode
Maya Bulger discusses the intricacies of managing NIL at Mississippi State, focusing on education, authenticity, and strategic partnerships.
On this episode of NIL Edge, Sterling Randle sits down with Maya Bulger to go inside the day-to-day realities of running NIL at an SEC institution — and how Mississippi State is building a program rooted in education, authenticity, and strategic partnerships. From revenue share logistics and third-party NIL operations to brand alignment and creative activations, Maya shares how her team is navigating the evolving NIL landscape and creating meaningful opportunities for student-athletes across all sports. Listeners will learn: How Mississippi State structures its NIL program around three core pillars: education, brand enhancement, and deal management What goes into matching student-athletes with brands in ways that feel authentic and drive long-term value Why creativity and authenticity are becoming the biggest differentiators for successful NIL programs
People in this episode
Host: Sterling Randle
Guest: Maya Bulger
Topics covered
- NIL administration
- student-athlete opportunities
- brand partnerships
- education in sports
- authenticity in NIL
Keywords
- NIL
- Mississippi State
- student-athletes
- brand alignment
- creative activations
- deal management
- revenue share
Mentioned in this episode
Organizations: Mississippi State, SEC
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