NIL Edge Interview: Jeremiah Carter - Minnesota - Executive Associate AD / NIL and Risk Management

About this episode

The episode features an interview with Jeremiah Carter discussing sustainable NIL operations at the University of Minnesota.

What does a sustainable , athlete-centric NIL operation actually look like inside a Big Ten athletic department? In this episode of The NIL Edge , Sterling Randle sits down with Jeremiah Carter , Executive Associate AD for NIL & Risk Management at the University of Minnesota , to break down how Minnesota is building NIL systems that balance compliance, creativity, and competitive advantage. From “play better, post better” to aligning collectives, MMR partners, and brands, this is a masterclass in practical NIL strategy. Big Takeaways: NIL is career development, not a shortcut. Minnesota treats NIL like a job—focusing on personal branding, content creation, and long-term professional skills rather than one-off payouts. Alignment beats chaos. Real NIL success comes when the athletic department, multimedia rights partner, and collective each stay in their lane—and communicate constantly. Value creation is non-negotiable. As NIL and revenue sharing evolve, deals must clearly deliver value to brands—or they won’t clear in the new regulatory environment. If you want a grounded, realistic look at where NIL is headed—and how departments can stay competitive without losing their…

People in this episode

Host: Sterling Randle

Guest: Jeremiah Carter

Topics covered

• NIL operations
• athlete branding
• compliance
• competitive advantage
• career development
• value creation

Keywords

• NIL
• athlete-centric
• compliance
• branding
• content creation
• competitive advantage
• revenue sharing

Mentioned in this episode

Organizations: University of Minnesota, Big Ten

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