About this episode

Cliff Nonnenmacher discusses the realities of franchising and the common misconceptions that lead franchisees to lose money.

Most people think buying a franchise means buying a business. It doesn't - and the gap between those two things is where most franchisees lose money. Cliff Nonnenmacher has spent 25 years and owned 12 different franchise brands, and in this episode he pulls back the curtain on how the industry actually operates - from why you can never truly own a Chick-fil-A, to why food franchises carry some of the worst margins in the business, to what really happens when a franchisor decides to take a lo...

People in this episode

Host: Matt Haycox

Guest: Cliff Nonnenmacher

Topics covered

• franchising
• business ownership
• franchise industry
• financial margins
• entrepreneurship

Keywords

• franchise
• business
• Chick-fil-A
• margins
• franchisor
• franchisee
• entrepreneurship

Mentioned in this episode

Organizations: Chick-fil-A

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