Pandora Co-Founder Jesper Nielsen: Building a Billion Dollar Brand, Then Getting Cheated Out of It

Pandora Co-Founder Jesper Nielsen: Building a Billion Dollar Brand, Then Getting Cheated Out of It

July 3, 2026 · 57 min

About this episode

Jesper Nielsen shares his journey of co-founding Pandora and the challenges he faced after a tax inspection led to severe consequences.

Jesper Nielsen co-founded one of the biggest jewellery brands on the planet. Then the Danish state froze every account he had - overnight. In this episode, Matt sits down with Jesper Nielsen, the Danish entrepreneur who took Pandora from a €500,000-a-year business to a global giant and the biggest IPO in Danish history. But the real story is what came after: a routine tax inspection that spiralled into what Jesper calls blackmail, assets seized using powers designed for drug criminals, 17 fro...

People in this episode

Host: Matt Haycox

Guest: Jesper Nielsen

Topics covered

Keywords

Mentioned in this episode

Organizations: Pandora

Places: Denmark

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