860. The Hidden Cost of Yes

860. The Hidden Cost of Yes

July 16, 2026 · 8 min

About this episode

Brian Gubernick discusses the hidden costs of commitments and how to make better decisions.

Every yes is a no — you just can't see the no yet. In this episode, Brian breaks down the hidden math of trade-offs: why every commitment you take on silently costs you something else, and why the most dangerous decisions aren't between good and bad, but between good and great. Drawing on Warren Buffett, Steve Jobs, Joseph Juran's "vital few versus trivial many," Greg McKeown's Essentialism, and Derek Sivers' famous "Hell Yeah or No" rule, Brian shares a three-question filter you can run every meaningful decision through — and a one-week assignment to buy back time you didn't know you were losing. -- Get on the list to receive Brian's monthly newsletter: https://nodaysoff.com/subscribe/ Tune in to this podcast every weekday morning for 10 minutes or less as Brian shares lessons and stories about how to make positive changes in your life and business, one day at a time. That's what the "No Days Off" movement is all about. The objective is to spend focused time each day improving in some small way. Each episode presents questions to contemplate, concepts to understand, and actions to take in Business & Leadership, Wealth & Finances, Personal Development & Growth Time Management…

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