
217: The Browser Wars Are Back. This Time With AI Agents!
From No Hacks: Web Strategy for the AI Age by Slobodan "Sani" Manić
February 11, 2026 · 29 min · Episode 217
About this episode
This episode discusses the resurgence of browser competition in the context of AI agents, drawing parallels to the 1990s browser wars.
In the 1990s, Microsoft and Netscape fought for control of the browser, the gateway between humans and the internet. Netscape went from 90% market share to zero in five years. Now, with over 30 agentic browsers launching in under 18 months, the same war is playing out again, only this time the stakes are higher. This episode breaks down the 90s browser wars, compares the tactics to what's happening today, and explains what website owners should do about it. Key takeaways The playbook hasn't c...
People in this episode
Host: Slobodan "Sani" Manić
Topics covered
- browser wars
- AI agents
- internet history
- website strategy
- market competition
Keywords
- browser wars
- AI agents
- Microsoft
- Netscape
- internet
- website owners
- market share
Mentioned in this episode
Organizations: Microsoft, Netscape
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