217: The Browser Wars Are Back. This Time With AI Agents!

217: The Browser Wars Are Back. This Time With AI Agents!

From No Hacks: Web Strategy for the AI Age by Slobodan "Sani" Manić

February 11, 2026 · 29 min · Episode 217

About this episode

This episode discusses the resurgence of browser competition in the context of AI agents, drawing parallels to the 1990s browser wars.

In the 1990s, Microsoft and Netscape fought for control of the browser, the gateway between humans and the internet. Netscape went from 90% market share to zero in five years. Now, with over 30 agentic browsers launching in under 18 months, the same war is playing out again, only this time the stakes are higher. This episode breaks down the 90s browser wars, compares the tactics to what's happening today, and explains what website owners should do about it. Key takeaways The playbook hasn't c...

People in this episode

Host: Slobodan "Sani" Manić

Topics covered

  • browser wars
  • AI agents
  • internet history
  • website strategy
  • market competition

Keywords

  • browser wars
  • AI agents
  • Microsoft
  • Netscape
  • internet
  • website owners
  • market share

Mentioned in this episode

Organizations: Microsoft, Netscape

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