217: The Browser Wars Are Back. This Time With AI Agents!
About this episode
This episode discusses the resurgence of browser competition in the context of AI agents, drawing parallels to the 1990s browser wars.
In the 1990s, Microsoft and Netscape fought for control of the browser, the gateway between humans and the internet. Netscape went from 90% market share to zero in five years. Now, with over 30 agentic browsers launching in under 18 months, the same war is playing out again, only this time the stakes are higher. This episode breaks down the 90s browser wars, compares the tactics to what's happening today, and explains what website owners should do about it. Key takeaways The playbook hasn't c...
More episodes of No Hacks: Web Strategy for the AI Age
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- 222: AI Visibility Is a Vanity Metric with Wil Reynolds
- 221: Machine-First Architecture: The Framework for Building Websites That Work for AI and Humans
- 220: Google Patented Replacing Your Landing Page With AI
- 219: Your Homepage Is Not Your Homepage Anymore with Rand Fishkin
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