Season 5: Episode 112: Your Revenue Starts at the phones

Season 5: Episode 112: Your Revenue Starts at the phones

March 9, 2026 · 16 min · Season 5 · Episode 112

About this episode

Sarah Beth Herman discusses the importance of phone skills and customer service in dentistry as a key to revenue and patient experience.

Send us Fan Mail Host Sarah Beth Herman discusses why phone skills and customer service are critical in dentistry, calling the phones the “front door” to revenue, culture, and patient experience. Drawing on her 2017 role as chief of training and talent development for a 1,500-employee dental group across 45 locations, she explains that trust is built in the first minutes of a call and that customer service is a trained skill, not a personality trait. She debunks common beliefs that phones are...

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Host: Sarah Beth Herman

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Organizations: dental group

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