Reader Magnets Are Dead? Why Most Reader Magnets Fail

Reader Magnets Are Dead? Why Most Reader Magnets Fail

From Novel Marketing by Thomas Umstattd Jr.

March 11, 2026 · 49 min · Episode 495

About this episode

The episode discusses the effectiveness of reader magnets in growing an email list for authors, featuring insights from guest Laurie Christine.

Many authors say reader magnets don’t work anymore. But when done right, a good reader magnet can grow your email list from zero to thousands of subscribers before your first book even launches. In this episode, you’ll hear from author, podcaster, and producer of the Novel Marketing podcast, Laurie Christine, who built an email list of thousands using various reader magnet strategies, all while writing for Christian moms and middle-grade boys. You’ll discover: How many reader magnets you actu...

People in this episode

Host: Thomas Umstattd Jr.

Guest: Laurie Christine

Topics covered

  • reader magnets
  • email list growth
  • author marketing
  • Christian moms
  • middle-grade boys

Keywords

  • reader magnets
  • email list
  • author strategies
  • Christian moms
  • middle-grade boys

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