
The Cultural Zeitgeist Shift That's Making Indie Authors Rich
From Novel Marketing by Thomas Umstattd Jr.
April 8, 2026 · 1h 4m · Episode 498
About this episode
The episode discusses a significant cultural shift in storytelling and its impact on indie authors with guest Seth Ring.
There’s a culture shift underway that most authors aren’t seeing. Even traditional publishers can’t figure out why their titles are resonating. If your book isn’t selling, it could be a cover or craft problem, but it might be a zeitgeist problem. In this week’s episode, you’ll hear from fantasy and LitRPG author Seth Ring. We discuss the biggest cultural shift in storytelling in two decades and what it means for your books. You’ll discover What’s become of the morally conflicted anti-h...
People in this episode
Host: Thomas Umstattd Jr.
Guest: Seth Ring
Topics covered
- cultural shift
- storytelling
- indie authors
- book marketing
- publishing trends
Keywords
- cultural zeitgeist
- indie authors
- book sales
- storytelling trends
- publishing industry
More episodes of Novel Marketing
- How to Revive a Dead Book With a Promo Stack · June 11, 2026 · 46 min
- Why I'm Giving Away a $249 Course This Month · June 3, 2026 · 9 min
- Announcing the 2027 Novel Marketing Conference · May 27, 2026 · 26 min
- The Four Loves That Drive Book Sales · May 14, 2026 · 1h 17m
- Rules for Book Advertising with David Gaughran · May 6, 2026 · 1h 2m
- My Worst Takes & Mistakes Over 500 Episodes · April 29, 2026 · 46 min
Explore listener stats, chart rankings, contacts and more on the Novel Marketing podcast page.