Stop Guessing: How to Know If Your Book Marketing Is Working

About this episode

The episode discusses how authors can determine if their book marketing is effective by analyzing profit rather than just sales.

Most authors can tell you their royalties but not their net profit per book. They spend money on ads, see sales come in, and assume things are fine. But are they? Sales and profit are not the same thing. How can you find out if you’re making money or just making sales? In this week’s episode, you’ll hear from Eiri Theodorou, founder of Publisher Champ, an analytics platform used by over 25,000 authors. You’ll learn How one of Amazon’s metrics is somewhat misleading (and how to find the truth)...

People in this episode

Host: Thomas Umstattd Jr.

Guest: Eiri Theodorou

Topics covered

• book marketing
• analytics
• profit vs sales
• author tools
• advertising

Keywords

• book marketing
• net profit
• sales analysis
• advertising metrics
• author analytics

Mentioned in this episode

Organizations: Publisher Champ, Amazon

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