
Prof Wiseman: “My (Failed) Search for the World's Funniest Joke”
From Nudge by Phill Agnew
May 11, 2026 · 24 min
About this episode
Professor Richard Wiseman discusses his unexpected findings in the search for the world's funniest joke.
Professor Richard Wiseman searched for the world’s funniest joke. He found it. But it wasn’t what he expected. --- Richard’s book Quirkology: https://amzn.to/4shYOJ6 Richard’s book 59 Seconds: https://amzn.to/3Pf9pWI Richard’s SubStack: https://richardwiseman.substack.com/ Join 11,934 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Asch, S. E. (1955). Opinions and social pressure. Scientific American, 193(5), 31–35. Crum, A. J., & Langer, E. J. (2007). Mind-set matters: Exercise and the placebo effect. Psychological Science, 18, 165–171. Wiseman, R. (2009). 59 seconds: Think a little, change a lot. Knopf. Wolff, H. A., Smith, C. E., & Murray, H. A. (1934). The psychology of humor: I. A study of responses to race-disparagement jokes. Journal of Abnormal and Social Psychology, 28, 345–365.
People in this episode
Host: Phill Agnew
Guest: Professor Richard Wiseman
Topics covered
- humor
- psychology
- jokes
- research
- social pressure
Keywords
- funniest joke
- humor research
- psychology of humor
- Quirkology
- 59 Seconds
Mentioned in this episode
Organizations: Nudge Newsletter, Nudge Vaults
Books & works: Quirkology, 59 Seconds
More episodes of Nudge
- “How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller · June 8, 2026 · 41 min
- Enhanced Games: Did the $320m marketing stunt backfire? · June 1, 2026 · 28 min
- What makes a good logo? · May 25, 2026 · 24 min
- How peer pressure built a $5 billion fitness revolution · May 18, 2026 · 22 min
- Why willpower alone doesn’t work · May 4, 2026 · 25 min
- Prof Wiseman: “This is how you spot a liar” · April 27, 2026 · 31 min
Explore listener stats, chart rankings, contacts and more on the Nudge podcast page.