Nudge
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
Insights from recent episode analysis
On the show
- Professor Richard Wiseman3 eps
- Dr Markus Husemann-Kopetzky2 eps
- Will Guidara2 eps
Also: Pete Miller, Leidy Klotz, Katy Milkman, Leslie John, Nir Eyal, Jaega Wise, Katie Slocombe, Robert Cialdini, Owain Service, David Robson, C. Thi Nguyen, Elizabeth Dunn, JZ, Jesse Coren, Andrew Spelman
Audience Interest
Podcast Focus
Publishing Consistency
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on 1 signal.
Built from
By chart position
- 🇬🇧United Kingdom · Marketing#4105K to 555K
- 🇮🇳India · Marketing#398K to 518K
- 🇺🇸United States · MarketingHOME#3986K to 455K
- 🇲🇽Mexico · Marketing#1117K to 92K
- 🇮🇪Ireland · Marketing#217K to 90K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
411K to 2.2M🎙 Weekly cadence·308 episodes·Last published 2d ago - Monthly Reach
Unique listeners across all episodes (30 days)
823K to 4.4M🇬🇧25%🇮🇳24%🇺🇸21%+12 more - Active Followers
Loyal subscribers who consistently listen
452K to 2.4M
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/19/26 |  Is the stock market just vibes? | When Greece beat France in Euro 2004, the stock market shifted. When Allbirds rebranded as an AI company, its stock rose 600%. When British radio plays happy music, the FTSE improves. So, is the stock market just vibes? Does national mood actually move the market? That’s what today’s guest on Nudge, Alex Edmans, is here to answer. Alex is a professor of finance at London Business School and an award-winning author. On today's show he explains why smart investors make crazy decisions (and how to exploit them). --- Read my past newsletters: https://nudge.kit.com/profile Alex’s website: https://alexedmans.com/ Alex’s book: https://alexedmans.com/madness/ Alex’s LinkedIn: https://www.linkedin.com/in/aedmans Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: De Bondt, Werner F. M. and Richard Thaler, ‘Does the stock market overreact?’, Journal of Finance 40 (1985), 793–805. Edmans, Alex, ‘Does the stock market fully value intangibles? Employee satisfaction and equity prices’, Journal of Financial Economics 101 (2011), 621–40. Edmans, Alex, ‘The link between job satisfaction and firm value, with implications for corporate social responsibility’, Academy of Management Perspectives 26 (2012), 1–19. Edmans, Alex, Adrian Fernandez-Perez, Alexandre Garel, and Ivan Indriawan, ‘Music sentiment and stock returns around the world’, Journal of Financial Economics 145 (2022), 234–54. Edmans, Alex, Diego García, and Øyvind Norli, ‘Sports sentiment and stock returns’, Journal of Finance 62 (2007), 1967–98. Kahneman, Daniel and Amos Tversky, ‘Judgment under uncertainty: heuristics and biases’, Science 185 (1974), 1124–31. | 25m 36s | ||||||
| 10/12/26 |  Do AI bosses need to be famous? | I think Sam Altman of OpenAI has deliberately tried to build his fame. While other CEOs keep a low profile, he spends 95% of his time evangelising. In this episode of Nudge, I explain why. --- Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Smith, R. K., & Newman, G. E. (2014). When multiple creators are worse than one: The bias toward single authors in the evaluation of art. Psychology of Aesthetics, Creativity, and the Arts, 8(3). | 23m 18s | ||||||
| 10/5/26 |  Why this man spent 3 years driving to Australia | Wiebe Wakker spent three years driving from the Netherlands to Australia. Today on Nudge, we learn why. And we study the psychology of dedication. Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3 Warning, today’s episode contains explicit language. --- Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3 Wiebe’s website: https://wiebewakker.com/en/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Kruger, J., Wirtz, D., Van Boven, L., & Altermatt, T. W. (2004). The effort heuristic. Journal of Experimental Social Psychology, 40(1), 91–98. Söderlund, M.Söderlund, M., & Sagfossen, S. (2017). The consumer experience: The impact of supplier effort and consumer effort on customer satisfaction. Journal of Retailing and Consumer Services, 39, 219–229. | 36m 24s | ||||||
| 9/28/26 | Does male insecurity increase Ferrari sales? (And 6 more psych-myths) | Are men who are insecure about their manhood more likely to buy sports cars? Do memes work for government communication? Does brand colour change the products we buy? And will an AI ever replace a police interrogator? These are some of the questions Jo Evershed, a psychological scientist and CEO, helps me answer on today’s episode of Nudge. --- Start using Riverside for free: https://bit.ly/PhilAgnew Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Learn more about Gorilla: https://gorilla.sc/ Connect with Jo on LinkedIn: https://www.linkedin.com/in/jo-evershed-36bba9/ Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: CX Lab. (n.d.). CX Lab case study [Blog post]. Gorilla Experiment Builder. https://gorilla.sc/blog/cx-lab-case-study Shang, J., Reed, A., & Croson, R. (2008). Identity congruency effects on donations. Journal of Marketing Research, 45(3), 351–361. Tasnim, A., Kwan, C., Chahboub, M., Liu, A., & Humairah, A. (n.d.). Saving trees one meme at a time: An investigation into how meme-style posts influence behavioural intentions to water street trees [Unpublished manuscript]. University College London. | 24m 28s | ||||||
| 9/21/26 | The huge restaurant chains masquerading as independents | Every weekend, thousands of Brits order takeaways from independent restaurants. Or do they? Because these independent restaurants aren’t actually what they seem. Pizza Hut, Prezzo, Frankie & Benny’s, Las Iguanas and many more chains are rebranding their food on delivery apps to appear like an independent restaurant. They’re exploiting our psychological bias for independent brands and fooling millions of diners. Find out how in today’s episode of Nudge. --- Watch the Birdbox vs Frankie & Benny's Taste Test: https://www.youtube.com/watch?v=FqcZ_5NixfM Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Chen, S. [@StanYM]. (2024, December 22). I served McDonald's at a luxury food convention [Video]. YouTube. Hoskin, R. (2026, January 17). Big chains accused of masquerading as independent restaurants on delivery apps. BBC News. Lin, M. S., Sharma, A., & Ouyang, Y. (2020). Role of signals in consumers' economic valuation of restaurant choices. Journal of Hospitality & Tourism Research, 44(7), 1080–1100. Zhang, Y., Fishbach, A., & Kruglanski, A. W. (2007). The dilution model: How additional goals undermine the perceived instrumentality of a shared path. *Journal of Personality and Social Psychology*, *92*(3), 389–401. | 28m 02s | ||||||
| 9/14/26 | I tested Rory Sutherland’s business advice | Nine months ago, I started to apply one of Rory Sutherland’s most common bits of business advice. Today on Nudge, I share what happened and if I think it works. --- Get my 40 small bets: https://nudge.kit.com/c69cd49a9a Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Join 12,199 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Watch Veritasim’s video: https://youtu.be/HBluLfX2F_k?si=_M2NqN4KPbBabDoI Warning, this episode contains some explicit language. | 31m 25s | ||||||
| 9/7/26 | entrepreneurshipfunding+4 | Leslie John | HarvardNudge+5 | — | Dragon's DenShark Tank+6 | — | 25m 29s | ||
| 8/31/26 | metricsphilosophy+3 | C. Thi Nguyen | Penguin PressThe Score | — | metricsphilosophy+5 | — | 34m 57s | ||
| 8/24/26 | psychologymarathon running+4 | — | NudgeFSB+8 | — | marathonpsychological tricks+5 | — | 23m 55s | ||
| 8/17/26 | persuasionoversharing+3 | Leslie John | HarvardRevealing | — | oversharingpersuasion+5 | — | 25m 14s | ||
| 8/10/26 | exercisebehavior change+4 | Katy Milkman | FSBNudge Vaults+5 | — | exercisemotivation+5 | — | 24m 13s | ||
| 8/3/26 | persuasionfear+3 | Elizabeth DunnJZ | Leave the Lights On | — | persuasionfear+5 | — | 27m 36s | ||
| 7/27/26 | music marketingpsychological hacks+3 | Jesse CorenAndrew Spelman | Chaotic GoodNudge+2 | — | music industryviral marketing+3 | — | 30m 41s | ||
| 7/20/26 | marketingperception+3 | — | HarvardMIT+1 | — | balsamic vinegarbeer+3 | — | 28m 35s | ||
| 7/13/26 | cognitive biasmarketing+3 | Leidy Klotz | NatureDutton+2 | — | cognitive biasmarketing effectiveness+5 | — | 19m 59s | ||
| 7/6/26 | social media banpsychology of restrictions+3 | — | — | UK | social mediaban+5 | FSBNUDGE | 26m 54s | ||
| 6/29/26 | behavior changehabits+3 | Katy Milkman | Katy’s bookFSB+3 | — | behavior changehabits+4 | — | 39m 27s | ||
| 6/22/26 | Gatwick dronesexpectation effect+3 | David Robson | FSBExpectation Effect | Gatwick Airport | Gatwick Airportdrones+3 | — | 31m 27s | ||
| 6/15/26 | broken windows theorycrime+3 | Leidy Klotz | FSBNudge Newsletter+3 | — | broken windows theorycrime+3 | — | 23m 33s | ||
| 6/8/26 | nudgesbusiness growth+3 | Pete Miller | Octopus Energy | — | nudgesOctopus Energy+3 | — | 40m 32s | ||
| 6/1/26 | marketing stuntperformance-enhancing drugs+3 | — | Enhanced GamesJournal of Personality and Social Psychology+2 | Las Vegas | Enhanced Gamesmarketing+3 | — | 28m 15s | ||
| 5/25/26 | logo designpsychological principles+3 | Pete Miller | Octopus EnergyThe choice factory: 25 behavioural biases that influence what we buy+2 | — | logobranding+4 | — | 23m 50s | ||
| 5/18/26 | peer pressurefitness+4 | — | CogCoNational Health Service+5 | — | peer pressurefitness revolution+4 | — | 21m 55s | ||
| 5/11/26 | humorpsychology+3 | Professor Richard Wiseman | Nudge NewsletterNudge Vaults+2 | — | funniest jokehumor research+3 | — | 24m 23s | ||
| 5/4/26 | willpowercommitment devices+3 | Owain Service | Behavioural Insights TeamCogCo+4 | — | willpowercommitment devices+3 | — | 25m 14s | ||
| 4/27/26 | deceptionlie detection+3 | Professor Richard Wiseman | Nudge NewsletterNudge Vaults+3 | — | lie detectiondeception+5 | — | 30m 57s | ||
| 4/20/26 | placebo effectpsychology+3 | Nir Eyal | FukitolNudge Newsletter+2 | — | placeboFukitol+3 | — | 29m 54s | ||
| 4/13/26 | human psychologychat-up lines+3 | Professor Richard Wiseman | Nudge NewsletterNudge Vaults+3 | — | chat-up linehuman psychology+3 | — | 27m 47s | ||
| 4/6/26 | psychological pricingpricing strategies+3 | Dr Markus Husemann-Kopetzky | Bertini, M., & Wathieu, L. (2008). Research note—Attention arousal through price partitioning. Marketing Science, 27(2), 236–246.Bolton, L. E., Warlop, L., & Alba, J. W. (2003). Consumer perceptions of price (un)fairness. Journal of Consumer Research, 29(4), 474–491.+4 | — | psychological pricingpricing tips+3 | — | 24m 24s | ||
| 3/30/26 | restaurant managementbehavioral science+3 | Will Guidara | NudgeKahneman+4 | — | Cognacrestaurant problem+3 | — | 28m 46s | ||
| 3/23/26 | fraudtea industry+4 | Jaega Wise | BBCFornum and Mason+1 | — | Scottish teafraudster+4 | — | 36m 13s | ||
| 3/16/26 | restaurant experiencepsychology+3 | Will Guidara | Pre-MealNudge Vaults+5 | — | restaurantpsychology+3 | — | 35m 20s | ||
| 3/9/26 | pricing psychologyconsumer behavior+3 | Dr Markus Husemann-Kopetzky | Handbook on the psychology of pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to knowEstimating the effect of odd pricing+2 | — | nine-ending pricesconsumer behavior+3 | — | 25m 39s | ||
| 3/2/26 | leadershipinfluence+4 | Katie Slocombe | National Academy of Sciences of the United States of AmericaAnimal Behaviour | — | chimpanzeespower+5 | — | 30m 29s | ||
| 2/23/26 | sales increasesocial proof+3 | Robert Cialdini | NudgeInfluence+2 | — | salessocial proof+5 | — | 24m 00s | ||
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Chart history for Nudge
Peaked at #2 in Ireland, top 10 in 9 of 50 tracked markets, currently #2 in Ireland.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| Ireland | — | #2 | #2 | — |
| RO | — | #3 | #3 | — |
| India | — | #3 | #3 | — |
| United Kingdom | — | #4 | #4 | — |
| TR | — | #5 | #5 | — |
| KE | — | #6 | #6 | — |
| Spain | — | #10 | #10 | — |
| BE | — | #10 | #10 | — |
| South Korea | — | #10 | #10 | — |
| Mexico | — | #11 | #11 | — |
| IS | — | #12 | #12 | — |
| Finland | — | #15 | #15 | — |
| Australia | — | #18 | #18 | — |
| Canada | — | #20 | #20 | — |
| AE | — | #23 | #23 | — |
| Norway | — | #24 | #24 | — |
| TH | — | #26 | #26 | — |
| ID | — | #26 | #26 | — |
| NG | — | #32 | #32 | — |
| RO | — | #33 | #33 | — |
Chart Positions
50 placements across 44 markets.
Chart Positions
50 placements across 44 markets.