About this episode
The episode discusses the elements that make a logo effective, featuring insights from Pete Miller of Octopus Energy.
In this episode, I chat to Pete Miller, part of the co-founding team at Octopus Energy, who helped design one of the most recognisable new logos in Britain. Hear how Octopus used two proven psychological principles to build a logo people remember (and why those same principles are being ignored by most of the industry). You'll learn: - Why a distinct logo made one beer taste 5% better - How a 1933 German study explains why Octopus stands out - Why brands from McDonald's to KFC give their logos human faces - And what happened when researchers asked people to turn off a robot --- Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Read Aaron’s book: https://thethingswelove.com/ --- Today’s sources: Bartneck, C., Van Der Hoek, M., Mubin, O., & Al Mahmud, A. (2007). "Daisy, Daisy, give me your answer do!": Switching off a robot. Proceedings of the 2nd ACM/IEEE International Conference on Human-Robot Interaction, 217–222. Shotton, R. (2017). The choice factory: 25 behavioural biases that influence what we buy. Harriman House. Shotton, R…
People in this episode
Host: Phill Agnew
Guest: Pete Miller
Topics covered
- logo design
- psychological principles
- branding
- consumer behavior
- marketing strategies
Keywords
- logo
- branding
- psychology
- consumer behavior
- Octopus Energy
- marketing
Mentioned in this episode
Organizations: Octopus Energy
Books & works: The choice factory: 25 behavioural biases that influence what we buy, The illusion of choice: 16½ psychological biases that influence what we buy, Über die Wirkung von Bereichsbildung im Spurenfeld
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