106. Primark US' Head of Marketing, Rene Federico: “Awareness brings them in. Experience brings them back.

About this episode

Paula Macaggi interviews Renée Federico about Primark US's marketing strategies and growth in the American retail market.

Paula Macaggi sits down in New York with Renée Federico, Head of Marketing at Primark US, to explore how one of Europe’s most iconic retail brands is accelerating its growth across America. From launching Primark’s first US brand campaign to building awareness in a store-led model, Renée shares how physical retail drives loyalty, how pop-ups and brand activations fuel customer acquisition, and why listening is the foundation of great marketing. The conversation also looks ahead to one of the most anticipated retail openings, Primark’s flagship store in Manhattan in 2026, and what it takes to scale a global value fashion brand in one of the world’s most competitive markets.

People in this episode

Host: Paula Macaggi

Guest: Renée Federico

Topics covered

• retail growth
• marketing strategies
• customer experience
• brand awareness
• physical retail
• loyalty programs
• global fashion brands

Keywords

• Primark
• marketing
• retail
• customer loyalty
• brand campaign
• pop-ups
• New York
• Manhattan
• fashion
• customer acquisition

Mentioned in this episode

Organizations: Primark US

Places: New York, Manhattan

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