Mortal Kombat Madness Over Mediocrity
About this episode
Larry Kasanoff discusses his journey from producing Dirty Dancing to building the Mortal Kombat franchise and shares insights on leadership and branding.
How do you go from producing Dirty Dancing to building the global Mortal Kombat franchise? Today’s guest, legendary producer Larry Kasanoff, has raised over a billion dollars by embracing what others call a little bit crazy. He has shaped the entertainment landscape by constantly fighting the current of mediocrity. Today, we are breaking down how to lead through massive industry shifts and build brands that stand the test of time. What You’ll Learn in This Episode How to identify the core essence of a brand so you can stretch it across different media successfully Why fostering a state of play is essential for leading creative teams and sparking innovation The importance of asking anyone anything to advance your projects and overcome creative barriers How to balance emerging technologies like AI with the enduring human elements of storytelling Why embracing a touch of the madness helps you fight the pull of mediocrity in your work Episode Chapters (00:00) Intro (01:08) Finding the Essence of Enduring Global Brands (04:41) Protecting the Brand and Knowing When to Say No (06:24) Embracing a Touch of the Madness in Leadership (08:13) The Create Ask Play Framework (10:20) The Origins…
More episodes of On Brand with Nick Westergaard
- Positioning in Eight Words (or Fewer!)
- Why Leaders Need to Rethink Resistance
- The Invisible Engine Behind Every Brand Decision
- Capturing Coachella Lightning in a Bottle
- Creating a Workplace System That Delivers Joy
Explore listener stats, chart rankings, contacts and more on the On Brand with Nick Westergaard podcast page.