Why Leaders Need to Rethink Resistance

Why Leaders Need to Rethink Resistance

July 6, 2026 · 29 min

About this episode

Travis D. Hahler discusses the biological reasons behind resistance to corporate change and how leaders can effectively navigate it.

Your team isn’t trying to sabotage your new corporate strategy—their brains are just wired to fight it. In this episode, Salesforce change leader and neuroscience expert Travis D. Hahler shares insights from his new book, Rethink Resistance. Discover the biological reasons why 70 percent of corporate transformations fail, and how leaders can stop fighting human nature and start working with it. What You’ll Learn in This Episode Why the human brain treats a standard corporate reorg as a literal threat to survival The hidden danger of performance conformity when forcing speed onto an organization How to navigate the four communication quadrants to build deep trust during a major pivot Why renaming your entire transformation strategy to empathy is the ultimate leadership unlock Episode Chapters (00:01) Intro (00:41) Meeting the Resistance Fortune Teller (02:41) How the amygdala misinterprets corporate change (06:42) Reframing employee pushback as biology instead of rebellion (08:18) Practical tools for moving teams past their status quo (11:58) Why a constant state of urgency completely backfires (15:26) How clear storytelling neutralizes negative narratives (18:15) Balancing the…

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