061: Vanity Metrics vs. Reality: The Ethics of Buying Followers and Beating the Algorithm
About this episode
Matt and Anne discuss the implications of vanity metrics in social media and the ethics of buying followers.
In this episode, Matt and Anne tackle the murky world of social media vanity metrics, debating whether a high follower count is a valuable business asset or just a digital mirage. Anne shares her temptation to artificially inflate her audience to serve as a resume for her speaking career, while Matt strongly cautions against the ethical and algorithmic consequences of buying bot followers. They also explore the strategic differences between B2B and personal branding, why boosting top-performi...
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