About this episode

Nicolas Goehler discusses innovative outreach strategies for the web3 space and the evolution of GTM engineering.

In today's episode, I chat with Nicolas Goehler, who leads GTM and ops at MPM Labs, about breaking out of email and LinkedIn entirely and building outreach around Telegram for the web3 and blockchain space. We get into why MPM Labs focuses on connecting crypto-native startups (prediction markets, perp DEXs, trading platforms) with the right users and partners, and why Telegram now outperforms LinkedIn for reply rates in that world. Nicolas walks through the flow he built over the past three months to pull Telegram and Twitter usernames for LinkedIn prospects, so cold outreach can move to the channel busy executives actually check. We also trace his path from building "Duolingo for crypto" as a teenager, to working b2b sales in commercial real estate finance on Wall Street, to landing in GTM engineering by merging tech, sales, and content skills. He shares why he thinks GTM engineering is one of the few roles AI won't shrink over the next five to ten years, why fractional GTM work is a smart path for young professionals, and his advice: don't limit yourself to what seems possible, keep pushing Claude Code with follow-up questions, and build your own playbook instead of copying…

People in this episode

Host: Saurav Gupta

Guest: Nicolas Goehler

Topics covered

• GTM engineering
• web3
• blockchain
• Telegram outreach
• cold outreach
• crypto-native startups

Keywords

• GTM engineer
• Telegram
• LinkedIn
• crypto
• outreach
• b2b sales
• AI in sales

Mentioned in this episode

Organizations: MPM Labs

Products: Duolingo for crypto

Places: Wall Street

More episodes of Outbound Wizards by SalesRobot

• Your Skills Should Outlive Your Stack ft. Fahad Ali Khan · July 16, 2026 · 12 min
• The Best GTM Engineers Think Like D2C Marketers ft. Neil Milne · July 13, 2026 · 14 min
• Claude Is Becoming An Operating System ft. Robert Li · July 9, 2026 · 28 min
• Great GTM Starts With Weird Problems ft. CheeTung Leong · July 2, 2026 · 22 min
• Agencies Need Retention Systems, Not Better Outreach ft. Brian Attarbashi · June 29, 2026 · 21 min
• Learn Sales Before You Learn Clay ft. Sashank Koundinya · June 26, 2026 · 21 min

Explore listener stats, chart rankings, contacts and more on the Outbound Wizards by SalesRobot podcast page.