About this episode

Neil Milne discusses building B2B GTM systems for startups and shares insights on effective marketing strategies.

In today's episode, I chat with Neil Milne, who runs his own GTM agency about running B2B GTM systems for newly funded startups. Neil breaks down how his agency steps in when founders are trying to decide between hiring a VP or a rev ops person, and instead helps them segment their ICP and build a repeatable system from scratch. He shares his favorite recent campaign for a London-based client: instead of pitching services cold, they built an event-based outbound campaign, inviting high-ticket prospects to in-person gatherings where the real conversions came from conversations on the floor, not RSVPs. We trace his path from a university clothing brand with zero marketing knowledge, into SEO, then rev ops, and finally GTM engineering as the label that tied it all together. Neil's prediction is that the engineers who stay ahead won't be the ones chasing every new tool, but the ones who stay curious and keep adapting. His advice for anyone starting out: don't wait to have it all figured out, get in and run your first campaign, since burning through a few thousand tokens on a failed test teaches you more than any amount of reading. Enjoy 🙂 (0:00) Introduction to The GTM Engineer…

People in this episode

Host: Saurav Gupta

Guest: Neil Milne

Topics covered

• GTM systems
• B2B startups
• event-based campaigns
• ICP segmentation
• marketing strategies

Keywords

• GTM engineering
• B2B marketing
• event-based outbound
• ICP
• startup growth

Mentioned in this episode

Organizations: GTM agency

Places: London

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