About this episode

Saurav Gupta interviews CheeTung Leong about innovative go-to-market strategies for B2B companies using AI.

In today's episode, I chat with CheeTung Leong, founder at The GTM Architects, about helping mid-size B2B software and services companies build genuinely AI-native go-to-market systems—not just bolting AI onto the same old ZoomInfo and Outreach pipeline. The campaigns he walks through are real problem-solving exercises: finding car washes and narrowing a massive TAM down by digging into public records for how much each one actually spends on water, and building first-party signal systems for a 100K-user client by pulling together HubSpot, Postgres, and product analytics to define custom lead states and the next best action for each one. CheeTung's background is 10 years as a tech founder—enterprise consulting selling to Fortune 500s, a venture-funded startup raised to Series A and $3M ARR with a 14-person GTM team, a bootstrapped SaaS attempt, and eventually building The GTM Architects after deciding not to push a dying edtech business uphill. He's now running 70% of his work through Claude Code, building a skill that pulls from nine or ten sources—DKIM/DMARC settings, website HTML stack detection, social posts—into an Opus-strategist agent that outputs full pre-call research…

People in this episode

Host: Saurav Gupta

Guest: CheeTung Leong

Topics covered

• go-to-market strategies
• AI in business
• B2B software
• lead generation
• data analysis

Keywords

• go-to-market
• AI-native systems
• B2B
• lead states
• data-driven marketing

Mentioned in this episode

Organizations: The GTM Architects, ZoomInfo, Outreach, HubSpot, Postgres, Claude Code, Clay

Places: Fortune 500s

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• Claude Is Becoming An Operating System ft. Robert Li · July 9, 2026 · 28 min
• Every Great GTM Engineer Is A Hybrid ft. Nick Goehler · July 7, 2026 · 20 min
• Agencies Need Retention Systems, Not Better Outreach ft. Brian Attarbashi · June 29, 2026 · 21 min
• Learn Sales Before You Learn Clay ft. Sashank Koundinya · June 26, 2026 · 21 min

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