He Spent Years Making Logos Bigger. Then He Built a Brand Without One. | Ornot's Matt Quann
About this episode
Matt Quann discusses his journey from making logos bigger to creating a successful cycling brand without a logo.
Matt Quann spent his design career being asked to make the logo bigger. So when he started his own cycling brand, he took the logo off entirely. Thirteen years later, Ornot is still made in the USA, still small on purpose, and still one of the most quietly loved brands in cycling. We go back to the early Grinduro days and trace the whole arc: the personal project that turned into a real company, teaching himself the business side one Google search at a time, why he chose Bay Area manufacturin...
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