Why Your Process Doesn't Have to Look Like Anyone Else's | Cait Oppermann

Why Your Process Doesn't Have to Look Like Anyone Else's | Cait Oppermann

June 19, 2026 · 1h 13m · Season 2 · Episode 6

About this episode

Cait Oppermann discusses her unique career path in photography and creative direction, emphasizing the importance of forging one's own process.

This conversation got me fired up. Cait Oppermann is a photographer and creative director in Brooklyn who runs her own studio, FLOWERS, and she's spent her whole career quietly refusing the standard playbook. Cait moved to New York a week after turning eighteen, off a friendship she'd made on early Vimeo, and talked her way into the early days of tech and media in the city. She studied photography at Pratt, came up through editorial and commercial work, and eventually left her agent to build ...

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