How One Engineer's Instinct Became a Cult Outdoor Brand
About this episode
Kyle Siegel discusses the journey of building Raide, an outdoor brand, from an engineering perspective.
What does it take to build an outdoor brand the whole industry starts referencing? For Kyle Siegel, founder of Raide, it started with a problem, not a brand. In this episode we get into how an engineer with stops at SpaceX, Snap, and The North Face ended up building one of the most distinct product companies in the outdoor space, and why he did it product-first, with no logo or name until the month before launch. We talk about the moment his thinking flipped from "I'd like to start something"...
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