Listener Fave: What Motivates Your Ideal Clients?
About this episode
This episode explores how to understand and trigger the core motivations of couples to enhance sales and marketing efforts.
Couples come to you with what they want. But your job – if you want to book more couples at higher prices – is to know how to trigger what they really need. They may not know it themselves, which is why you’ll be a step ahead of everyone else if you learn how to identify what core motivation is driving the couple’s decision. In this episode you’ll learn · How to sell from the intersection of sales and psychology · 9 core desires pushing consumer purchases · 4 most common triggers for couples · How to incorporate these into your marketing and sales efforts
More episodes of Own Your Business
- Client Case Study: Chris J. Evans
- Decision-Making Timelines: Why Some Couples Book Fast and Others Ghost
- Case Studies v. Portfolio: How to Use Client Stories to Sell
- Create Urgency that Feels Authentic (Not Manipulative)
- Listener Fave: How to Lose a Client in 10 Ways
- Listener Fave: 6 Popular Sales Tactics that Backfire
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