Stop Tracking Cost Per Lead (Track This Instead)
About this episode
John Wilson and Jack Carr discuss the importance of tracking the right marketing metrics for home service companies.
Most home service companies think they're tracking marketing. They're actually tracking the wrong metrics. In this episode of Owned and Operated, John Wilson and Jack Carr break down how to measure marketing ROI the right way. They explain why cost per lead is often a misleading metric, how to build a marketing scorecard that actually helps you make better decisions, and the attribution systems they use to understand what's driving revenue across a growing home service business. They also dis...
More episodes of Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
- Why Septic Might Be the BEST Home Service Business to Own
- The Biggest Acquisition I Walked Away From
- How We're Using AI to Scale towards a $70M Home Service Business
- He Bought a $1.5M HVAC Business. Here's 18 Months Later...
- How They're Building a $9M HVAC Business
- 10 years as CEO has taught me every owner struggles with this.
Explore listener stats, chart rankings, contacts and more on the Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast podcast page.