About this episode

Will Brewster discusses the communications strategies involved in a law firm merger, sharing insights from his experience at Clyde & Co.

Marketing and communications play a pivotal role in successfully launching the news of a law firm merger. Being able to strike the right balance between client-centric narratives, internal messaging, brand management, and PR is a fine art. As part of our new CMO Series Laterals & Mergers series, we're revisiting this key conversation between Will Eke and Will Brewster, former Head of Communications at Clyde & Co, now Leadership Communications Consultant. Will has first-hand experience successfully launching the news of a law firm merger. In this episode, he walks through the different stages of Clyde & Co's merger with BLM from a communications perspective, sharing the challenges, opportunities, and lessons for others navigating the same path. This conversation covers : When Will was brought into the merger with BLM, and the first stage of the process from a communications perspective The main challenges during the initial phase The key factors for success ahead of launching the communications campaign, and how they played out in practice How to keep clients at the heart of the campaign The impact of the merger on the team Advice for marketing and communications…

People in this episode

Host: Will Eke

Guest: Will Brewster

Topics covered

• law firm merger
• communications strategy
• client-centric narratives
• internal messaging
• brand management
• PR challenges

Keywords

• law firm merger
• communications
• marketing
• client messaging
• brand management
• PR
• Clyde & Co
• BLM

Mentioned in this episode

Organizations: Clyde & Co, BLM

More episodes of Passle CMO Series Podcast

• Episode 7 - CMO Series Laterals & Mergers: Heidi Gardner and Ivan Matviak on How Law Firms Can Turn Relationships into Revenue · September 3, 2026 · 36 min
• Episode 6 - CMO Series Laterals & Mergers: Mark Levin of Marshall Gerstein on The Lawyer Who Cracked the NFL's Hiring Code and Brought It Back to Big Law · August 27, 2026 · 28 min
• Episode 5 - CMO Series Laterals & Mergers: Kathryn Whitaker of Burr & Forman on Turning Lateral Moments Into Momentum · August 20, 2026 · 20 min
• Episode 4 - CMO Series Laterals & Mergers: Craig Budner of Budner Performance Group on Unlocking Law Firm Growth Through Laterals · August 13, 2026 · 18 min
• Episode 3 - CMO Series Laterals & Mergers: Adam Severson of Baker Donelson on The Marketing Playbook for Laterals And Mergers · August 12, 2026 · 25 min
• Episode 2 - CMO Series Laterals & Mergers: Dave Southern of Mayer Brown on Making Lateral Acquisitions Pay Off Through Client Collaboration · August 6, 2026 · 16 min

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