About this episode

Adam Severson discusses the marketing playbook for law firm mergers and the role of marketing in business development.

Mergers can provide huge growth opportunities for law firms. Navigating a merger can also present challenges, but marketing and BD teams are well-positioned to help guide and influence a firm's strategic direction and identify new or emerging markets. Today on CMO Series: Laterals & Mergers, we are continuing to revisit stand out episodes that touch on the topics of lateral hires and law firm mergers. We are thrilled to be re-releasing an episode with Adam Severson, Chief Marketing and Business Development Officer at Baker Donelson, to share his insights on taking advantage of market opportunities and the key factors that influence the success of a merger. In this episode Adam discussed: His background and career journey to his role now at Baker Donelson The point at which he recognised the huge potential of law firm mergers in providing business development opportunities The current landscape for firms when it comes to merger activity The role of marketing and BD in influencing strategic growth and taking advantage of new or emerging markets The key success factors that indicate if a merger will be successful or not Advice for marketing BD professionals looking to…

People in this episode

Guest: Adam Severson

Topics covered

• law firm mergers
• business development
• marketing strategy
• lateral hires
• growth opportunities

Keywords

• mergers
• law firms
• marketing
• business development
• strategic growth
• market opportunities

Mentioned in this episode

Organizations: Baker Donelson

More episodes of Passle CMO Series Podcast

• Episode 7 - CMO Series Laterals & Mergers: Heidi Gardner and Ivan Matviak on How Law Firms Can Turn Relationships into Revenue · September 3, 2026 · 36 min
• Episode 6 - CMO Series Laterals & Mergers: Mark Levin of Marshall Gerstein on The Lawyer Who Cracked the NFL's Hiring Code and Brought It Back to Big Law · August 27, 2026 · 28 min
• Episode 5 - CMO Series Laterals & Mergers: Kathryn Whitaker of Burr & Forman on Turning Lateral Moments Into Momentum · August 20, 2026 · 20 min
• Episode 4 - CMO Series Laterals & Mergers: Craig Budner of Budner Performance Group on Unlocking Law Firm Growth Through Laterals · August 13, 2026 · 18 min
• Episode 2 - CMO Series Laterals & Mergers: Dave Southern of Mayer Brown on Making Lateral Acquisitions Pay Off Through Client Collaboration · August 6, 2026 · 16 min
• Episode 1 - CMO Series Laterals & Mergers: Will Brewster on The Communications Lens on A Law Firm Merger · August 5, 2026 · 17 min

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