DSP 134 Modernizing a Legend: Catherine Dubut Builds the Future at Ford Pro
About this episode
Catherine Dubut discusses transforming Ford Pro's automotive legacy into a modern digital ecosystem.
Send us feedback or episode suggestions. What does it take to transform 121 years of automotive legacy into a modern digital ecosystem? Catherine Dubut, Director of Global UX Strategy at Ford Pro, joins Chris Strahl to share how her team is reengineering the organization’s fragmented product landscape into a scalable, unified digital assembly line. With over 80 legacy sites, 20+ global markets, and deeply siloed teams, the scale and complexity of Ford Pro’s challenge was immense. Catherine ex...
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