DSP 134 Modernizing a Legend: Catherine Dubut Builds the Future at Ford Pro

About this episode

Catherine Dubut discusses transforming Ford Pro's automotive legacy into a modern digital ecosystem.

Send us feedback or episode suggestions. What does it take to transform 121 years of automotive legacy into a modern digital ecosystem? Catherine Dubut, Director of Global UX Strategy at Ford Pro, joins Chris Strahl to share how her team is reengineering the organization’s fragmented product landscape into a scalable, unified digital assembly line. With over 80 legacy sites, 20+ global markets, and deeply siloed teams, the scale and complexity of Ford Pro’s challenge was immense. Catherine ex...

People in this episode

Host: Chris Strahl

Guest: Catherine Dubut

Topics covered

• automotive legacy
• digital ecosystem
• UX strategy
• product landscape
• scalable systems

Keywords

• Ford Pro
• Catherine Dubut
• digital transformation
• UX strategy
• automotive industry

Mentioned in this episode

Organizations: Ford Pro

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