
Paul Mort discusses how to recover from setbacks without starting over, emphasizing the importance of consistency and the minimum effective dose.
If you set goals, smash them for a few days (or two weeks)… and then they die by Valentine's Day, this is for you. Most business owners think they've got a goal problem. I don't. I think you've got a stopping problem, you keep starting… then stopping… then starting again. In this episode, I break down why you quit right before the payoff, and the "cheat code" I use so I never miss more than once. What I cover January Man: two weeks of beast mode, one slip, then "I'll restart Monday" The Lag Effect (from The 12 Week Year): your results today are an artefact of previous behaviour Why silence, crickets, no movement, no sales, isn't failure, it's the price of admission The trap of all-or-nothing (sounds tough, really means you quit when it's inconvenient) Minimum Effective Dose: the smallest thing that still counts, your floor, not your ceiling Never miss twice: one miss is human, two misses is a pattern, three misses is a quit Next Action: stop carrying the last mistake and "play the next ball" (I tell a story about Sunderland/Newcastle and Luke O'Nien's "NA" rule) HOMEWORK: Pick ONE thing you keep starting and stopping (posting, emails, sales calls, training, journaling, DMs)…
Host: Paul Mort
Books & works: The 12 Week Year
Places: Sunderland, Newcastle
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