The Engagement Extractor: Get More Engagement on Social Media

The Engagement Extractor: Get More Engagement on Social Media

From Paul Mort Talks Sh*t by Paul Mort

April 30, 2026 · 25 min

About this episode

Paul Mort shares tactics and insights on how to increase engagement on social media through personal content and conversations.

If you've ever felt like you're posting into the nether… if you feel invisible… if all you get is crickets on social media… this is for you. I've just taught my clients a training called The Engagement Extractor, and in this episode I'm giving you the mini version: the tactics, tools, and beliefs underneath it. Here's the truth: for most people it's not the algorithm… and it's not effort. I believe your content isn't personal enough. And remember this: content doesn't convert, conversations convert. The job of content is to generate conversations. The "Big 6" content types (and the 3 that work best) The six types are: 👉🏼Personal beliefs 👉🏼Personal stories 👉🏼Lifestyle shares 👉🏼Results shares (your results + client results) 👉🏼Engagement questions 👉🏼Invitations From my own best-performing posts, the winners are: beliefs, stories, and engagement questions. And here's the line to steal: Tips get saved. Stories get shared. Beliefs get argued. Why personal content wins 👉🏼Stories are relatable 👉🏼Beliefs create reactions 👉🏼Intimacy drops "commenting friction" 👉🏼Real stuff cuts through polished stuff 👉🏼Comments matter (they carry way more weight than likes, and they…

People in this episode

Host: Paul Mort

Topics covered

  • social media engagement
  • content creation
  • personal storytelling
  • marketing strategies
  • conversational content

Keywords

  • engagement extractor
  • social media
  • content types
  • personal beliefs
  • storytelling
  • marketing
  • conversations

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