How to Use Hate Comments to Grow Your Business
About this episode
In this episode, Paul Mort discusses how to leverage hate comments and criticism to enhance online visibility and grow a business.
If you're scared of putting your opinion online because someone might criticise you, this episode is for you. Last week, I had a few people lose their heads on Facebook. One bloke unfollowed me because he'd "had enough" of my anti-alcohol posts. Another asked for help, got a reply, then went from zero to 100 and called me a leech. A few years ago, comments like that would have ruined my day. I'd reply angry, delete it, write another reply, think about it all day, and sometimes even post safer content the next day. Now? I use it. Because criticism is not the problem. Being invisible is the problem. In this episode, I break down how to turn trolls, criticism, and haters into reach, engagement, content, conversations, and clients. What I cover: Why hate is the cost of entry if you want visibility online Why criticism often means you're saying something worth disagreeing with Why it's never really about you The line I learned years ago: dogs don't bark at parked cars Why I don't take advice from anyone I wouldn't swap places with How my best content often comes from critics The economics of hate: criticism equals engagement, engagement equals reach, reach equals more eyes, and more…
More episodes of Paul Mort Talks Sh*t
- Claude vs ChatGPT: The AI Shift That Saved Me 10 Hours a Week in My Business
- Push or Cruise: The Summer Business Plan That Keeps You Moving
- Delete, Delegate, Automate: How to Buy Back Your Time
- How to Grow Your Business Without Sacrificing Your Life
Explore listener stats, chart rankings, contacts and more on the Paul Mort Talks Sh*t podcast page.