#59 - Scaling without losing soul, with Sandrien Boogaard from GoodHabitz
From People masterminds by Kristel Moedt; Eveliese Luiting
February 27, 2025 · 45 min · Season 7 · Episode 59
About this episode
In this episode, Sandrien Boogaard discusses how to scale a company while maintaining its cultural integrity.
Can you scale without losing the soul of your company culture?That’s the big question in the latest People masterminds Podcast episode! We sit down with Sandrien Boogaard, HR Director at GoodHabitz, who shares first-hand insights from scaling an international company while keeping culture at the core. 🤔 Is culture more important than strategy? ⚖️ Is culture fit indeed more important than hiring for skills? ⚡ Does fast growth require you to sacrifice culture for speed and results? Tune in to learn more! (00:00) Culture vs. growth (01:11) Meet Sandrien Boogaard (04:54) Scaling GoodHabitz (07:26) Culture in transition (10:11) Leadership through change (12:02) Scaling without losing soul (16:10) Culture challenges in growth (20:12) How leaders shape culture (24:28) HR’s cultural impact (27:00) Evolving company values (29:00) The ‘guide to thrive’ (30:23) Leadership that lives values (32:14) Culture vs. strategy (36:30) Power of internal comms (40:45) Aligning CEO and culture
People in this episode
Guest: Sandrien Boogaard
Topics covered
- scaling
- company culture
- HR
- leadership
- growth
Keywords
- culture
- strategy
- leadership
- GoodHabitz
Mentioned in this episode
Products: GoodHabitz
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