240: Can Indies Really Out-Compete Amazon and Chewy? (CEO of Wholesale Pet Says Yes)

240: Can Indies Really Out-Compete Amazon and Chewy? (CEO of Wholesale Pet Says Yes)

June 13, 2026 · 52 min · Season 5 · Episode 240

About this episode

Pearce Tibbles discusses how independent pet stores can compete with major ecommerce platforms through strategy and technology.

Can indie pet stores really out-compete Amazon, Chewy, and Petco? Pearce Tibbles, CEO of Wholesale Pet, says yes - but it takes strategy, technology, and intentionality. In this interview, Pearce walks through how Wholesale Pet spent over a year gathering feedback from retailers and vendors before completely redesigning their platform. The result? AI-powered search, curated collections, new vendor tools, and a focus on helping independent stores compete on their actual advantages—not by trying to be Chewy. You will hear: ✅ Why Pearce is optimistic about indie pet stores ✅ The structural advantages indie stores have over big box ✅ The new AI-powered search that solves the "finding a needle in a haystack" problem ✅ Collections: how to curate products by season, pet type, or customer (and share them with other retailers) ✅ How retailers can find trending products across US indie stores in real time Plus how to avoid the financing trap, why changing your store layout bi-weekly drives foot traffic, and why inventory is your ATM. ABOUT Pearce TIBBLES CEO, Wholesale Pet Pearce Tibbles loves brick & mortar small business and believes it plays an indispensable role in local communities…

People in this episode

Host: Candace D'Agnolo

Guest: Pearce Tibbles

Topics covered

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Mentioned in this episode

Organizations: Wholesale Pet, Amazon, Chewy, Petco

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