242: What 1,000 Pet Businesses Taught Us About Growth (With Matt Aldrich)
About this episode
Matt Aldrich shares insights from over 1,000 pet businesses on growth strategies and common pitfalls in the pet industry.
Matt Aldrich, founder of Pet Engine Marketing, has a front row seat to pet businesses and their patterns - the ones growing and the ones stuck. Between Pet Boss Nation and Pet Engine Marketing, they've seen 1,000+ pet businesses over the years. In this candid conversation, he and Candace talk about what growth actually looks like when the economy is tough, competition is everywhere, and business owners are burned out. They discuss: ✅ The pattern most pet businesses get wrong (and why you're probably doing it) ✅ Why activity ≠ progress (and how to tell the difference) ✅ The $6,000 email campaign that worked (and why you should steal it!) ✅ How to build "boring" systems that compound over time Plus Matt shares the one thing all successful businesses have in common and how you could do it too! ABOUT MATT ALDRICH Founder, Pet Engine Marketing & Co-Founder, Pet Industry Network Matt Aldrich is the founder of Pet Engine Marketing and a pet industry marketing expert with 12+ years of experience helping independent pet businesses grow. He's also a Co-Founder of the Pet Industry Network, a PETS+ Magazine contributor, an active member of American Pet Professionals, and a frequent speaker…
People in this episode
Host: Candace D'Agnolo
Guest: Matt Aldrich
Topics covered
- pet business growth
- marketing strategies
- business systems
- email campaigns
- pet industry insights
Keywords
- pet business
- growth strategies
- marketing
- email campaign
- business systems
- pet industry
Mentioned in this episode
Organizations: Pet Engine Marketing, Pet Industry Network, PETS+ Magazine, American Pet Professionals
More episodes of Pet Boss® Podcast with Candace
- 245: SEO is Changing. Meet AEO and Why Your Pet Business Should Care
- 244: Sale Secrets: A $3,000+ in Extra Revenue Story And How You Can Replicate It
- 243: 250 Years of Change: Why Adaptation Wins (And What It Means for Your Business)
- 241: Stop Starting from Zero Every Month: A Pet Business Guide to Subscription Revenue
- 240: Can Indies Really Out-Compete Amazon and Chewy? (CEO of Wholesale Pet Says Yes)
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