About this episode

Peter Kenseth discusses Wellness Pet Company's reentry into the fresh frozen category with Greg Kean and Lina Gearity.

Wellness Pet Company exited fresh frozen a few years ago. At Global Pet Expo, they reentered the category on their own terms with protein bowls, a fresh shelf-stable pouch that needs no freezer, reseals, and lands at $4.99.Peter Kenseth sits down with Greg Kean, SVP of Innovation and Nutrition at Wellness Pet Company, and Lina Gearity, who joined from Procter & Gamble six months ago to lead insights. Together they get into the product development story, the consumer testing behind it, the economics of the pack size, the nutrition, the vet channel, and the case for rotational feeding. What we cover:- Why Wellness left fresh frozen and how they came back without the cold chain- The Culinary Institute of America chef who paired aromatics to each protein- Building for the human experience, not just the dog- The 6.2 oz, $4.99 strategy and whether a larger size is coming- Full AAFCO profiles, digestibility testing, and "veterinarian recommended" on the label- The vet channel as the next frontier for non-therapeutic nutrition brands- No-transition feeding and what it means for the ten-day switch- The rotation debate, emotional and nutritional- Arlo, and the personal origin…

People in this episode

Host: Peter Kenseth

Guests: Greg Kean, Lina Gearity

Topics covered

• pet nutrition
• product development
• consumer testing
• wellness pet food
• rotational feeding
• veterinary nutrition

Keywords

• wellness pet food
• shelf-stable pouch
• protein bowls
• consumer insights
• veterinarian recommended
• no-transition feeding
• pet nutrition

Mentioned in this episode

Organizations: Wellness Pet Company, Procter & Gamble, Culinary Institute of America

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