Insights from recent episode analysis
Audience Interest
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Est. Listeners
Based on iTunes & Spotify (publisher stats).
- Per-Episode Audience
Est. listeners per new episode within ~30 days
1,001 - 10,000 - Monthly Reach
Unique listeners across all episodes (30 days)
5,001 - 25,000 - Active Followers
Loyal subscribers who consistently listen
501 - 5,000
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On the show
From 10 epsHost
Recent guests
Recent episodes
Behind the Curtain: How the Mars Ecosystem Powers Antech's Innovation Engine
Apr 20, 2026
50m 39s
Marketing Magic: Why Pet Brands Can't Afford to Ignore LinkedIn
Mar 10, 2026
43m 27s
At a Tipping Point: Pet Insurance, Affordability, and the Future of Pet Ownership
Feb 5, 2026
47m 02s
From Studio Apartment to Nine-Figure Brand: How Spot & Tango is Competing in the Fresh Pet Food Market
Jan 21, 2026
42m 51s
Connecting the Dots: How Jeff Mard is Building Bridges Across the Pet Industry
Oct 23, 2025
53m 25s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 4/20/26 | ![]() Behind the Curtain: How the Mars Ecosystem Powers Antech's Innovation Engine✨ | veterinary medicinepet health+4 | Dr. Jimmy Barr | Antech DiagnosticsMars Petcare+10 | — | Mars PetcareAntech Diagnostics+6 | — | 50m 39s | |
| 3/10/26 | ![]() Marketing Magic: Why Pet Brands Can't Afford to Ignore LinkedIn✨ | LinkedIn marketingpet industry+4 | Jessica McCarthy | Brand EnergyMars+1 | — | LinkedInpet brands+5 | — | 43m 27s | |
| 2/5/26 | ![]() At a Tipping Point: Pet Insurance, Affordability, and the Future of Pet Ownership✨ | pet insuranceaffordability crisis+4 | Lane Kent | Independence Pet GroupPumpkin+2 | — | pet ownershippet insurance+6 | — | 47m 02s | |
| 1/21/26 | ![]() From Studio Apartment to Nine-Figure Brand: How Spot & Tango is Competing in the Fresh Pet Food Market✨ | fresh pet foodentrepreneurship+4 | Russell Breuer | UnKibblePup Gum+4 | — | fresh pet foodentrepreneur+6 | — | 42m 51s | |
| 10/23/25 | ![]() Connecting the Dots: How Jeff Mard is Building Bridges Across the Pet Industry✨ | pet industrybusiness model+4 | Jeff Mard | Channel M | — | pet industryconsulting+5 | — | 53m 25s | |
| 10/1/25 | ![]() Bridging a Gap in Pet Healthcare: PetCentric Health and Subscription Care Plans✨ | pet healthcaresubscription care plans+5 | Heather Schmid Moore | PetCentric HealthPetworking Angel Fund+1 | — | pet healthcaresubscription plans+6 | — | 47m 28s | |
| 9/17/25 | ![]() Reviewing SuperZoo and Looking Ahead to Pet Connect✨ | SuperZooPet Connect+5 | Poppy Howard-Wall | Stella & ChewyPet Connect+1 | Beverly Hills | SuperZooPet Connect+7 | — | 43m 28s | |
| 8/14/25 | ![]() Tee Off to Save Lives: The Petworking Angel Fund Open, in Partnership with the Rescue Spot Foundation✨ | economic euthanasiapet insurance+4 | Nicole Patrick | Rescue Spot Foundation | Vermont National Country Club | economic euthanasiapet care+8 | — | 39m 53s | |
| 7/30/25 | ![]() Darwin's Cats: The Genomic Study That Finally Treats Cats Like Cats✨ | genomic studycat nutrition+4 | Dr. Elinor KarlssonDr. Jennifer Radosevich | Broad InstituteUMass Medical School+2 | — | catsgenomics+5 | — | 48m 19s | |
| 7/10/25 | ![]() Addressing Veterinary Burnout and Economic Euthanasia: Roo's Growth and the Launch of the Petworking Angel Fund✨ | veterinary burnouteconomic euthanasia+4 | Jeffrey Bishop-Hill | RooPetworking Angel Fund | Vermont National Country ClubBurlington, Vermont | veterinary reliefstaffing shortages+3 | — | 40m 21s | |
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| 7/10/25 | ![]() Early Detection, Better Protection: Nu.Q Aims to Save Dog’s Lives With Accessible Cancer Screening | In this heartfelt episode of Petworking, host Peter Kenseth interviews Dr. Tom Butera, CEO of Volition Veterinary, about their groundbreaking Nu.Q Cancer screening technology. Peter shares his personal experience with his dog Peony's melanoma diagnosis and how early detection saved her life.Dr. Butera, with his impressive background spanning academia, clinical practice, and corporate veterinary medicine, explains how Nu.Q is transforming early cancer detection in pets. This simple blood test can identify cancer biomarkers before symptoms appear, potentially saving millions of canine lives.With approximately 6 million dogs diagnosed with cancer annually in the US alone, this technology represents a paradigm shift in veterinary medicine - moving from treating symptomatic animals to early detection when immune systems are still strong.Learn about:How the Nu.Q test works and which cancers it detects bestWhen your dog should be screened (hint: all senior dogs, and predisposed breeds much earlier)The potential revolution in cancer treatment protocolsHow early detection can dramatically improve survival rates and quality of lifeThis episode offers invaluable information for every dog parent who wants to maximize their time with their beloved companion. Don't miss this important conversation about protecting your pet through early cancer detection! | — | ||||||
| 7/10/25 | ![]() Expanding Access to Care: Vetster Sees the Tipping Point for Televet Adoption on the Horizon | 🐾 In this episode of Petworking, Peter sits down with Mark Bordo, CEO of Vetster, one of the leading telehealth platforms transforming veterinary care. With 40-50% of dogs not visiting the vet annually and 60% of cats having NEVER been to a veterinarian, the access crisis is real—but telemedicine might be the solution we've been waiting for.What You'll Learn:Why the veterinarian shortage crisis is creating opportunities for televet innovationHow VCPR regulations work and why they matter for pet parentsThe role of wearables and at-home diagnostics in virtual veterinary careWhy Mark believes we're 2-5 years away from mainstream televet adoptionKey Takeaways:✅ Telemedicine serves 20+ animal species, not just dogs and cats✅ Virtual care can catch issues early, preventing expensive emergency visits✅ Flexible scheduling helps veterinarians avoid burnout while expanding access✅ Technology integration (wearables, diagnostics) is making virtual exams more comprehensiveWhether you're a pet parent looking for more accessible care options or a veterinary professional exploring career flexibility, this conversation reveals how telemedicine is reshaping the future of animal healthcare.🎧 Subscribe to Petworking for more insights into the innovations transforming the pet industry! | — | ||||||
| 5/12/25 | ![]() Petworking at Global Pet Expo 2025: Nulo's Packaging Refresh | In this Petworking interview short, host Peter Kenseth catches up with Dr. Greg Aldrich of Nulo Pet Food at Global Pet Expo 2025 to see their innovative packaging redesign firsthand.Following their pre-show conversation about the challenges of retail merchandising, this was an exciting chance examine Nulo's comprehensive packaging refresh for their Freestyle line - a project that touched 70-80 different SKUs. Dr. Aldrich walked us through their smart design improvements including flat-bottom construction, interrupted gussets for better shelf stability, and the impressive "apex closure" Velcro seal that makes resealing pet food bags significantly easier.We also got a look at Nulo's newest products: a small breed beef and sweet potato recipe and their new adult lamb formula. This brief segment perfectly illustrates how packaging innovation can enhance consumer experience in meaningful ways beyond the product itself.As Dr. Aldrich notes, pet food manufacturers have just 5-6 seconds to communicate their value proposition to shoppers amid the visual noise of retail environments. Watch to see how Nulo is meeting this challenge! | — | ||||||
| 5/12/25 | ![]() 🐾 Natural Balance's Three-Pillar Approach | Petworking at Global Pet 2025 | In this Petworking interview from Global Pet 2025, Peter Kenseth speaks with Lara Bernhardt of Ethos Pet Brands about Natural Balance's new three-pillar product categorization, and how its legacy of limited ingredient diets is evolving to address the increasing challenge of pet food allergies.The interview explores Natural Balance's new three-pillar product categorization (Nourish, Target, Avoid) and how it reflects the pet food industry's growing focus on microbiome health and functional nutrition. As a brand historically known for limited ingredient diets, Natural Balance has expanded its offerings of novel proteins like venison, bison, and duck as alternatives to chicken — now recognized as a common allergen for dogs.The interview highlights an unexpected practical application of the Plant Powered vegetarian formula as an elimination diet tool. For pets with multiple food sensitivities, this plant-based option serves as a "reset button," allowing pet parents to systematically introduce individual proteins to identify specific triggers.If your pet shows signs of food sensitivities, this discussion provides valuable insights into potential nutritional approaches, though consulting with your veterinarian is always recommended. | — | ||||||
| 5/8/25 | ![]() Chewy's Connect with a Vet Reaches Milestone of One Million Telehealth Consultations | In this episode of Petworking, host Peter Kenseth sits down with Dr. Christina "Chrissy" Fernandez to discuss a remarkable milestone: Chewy's Connect with a Vet service has reached one million telehealth consultations since launching in October 2020.Dr. Chrissy shares insights about the program's evolution, from its pandemic origins to becoming an essential resource for pet parents nationwide. Peter recounts his own experiences using televet services with his dog Peony - from emergency situations like when she ate a screw or chicken wings, to simpler matters like finding alternatives to the cone of shame.The episode explores how televet services bridge critical gaps in the veterinary care landscape, particularly for those in rural "veterinary deserts" or when emergencies happen outside regular office hours. Beyond helping pet parents, the conversation reveals how televet services offer veterinary professionals an alternative career path that can help combat burnout and keep talented practitioners in the field. With veterinary shortages projected to reach 31,000 by 2030, these services represent an innovative solution to accessibility challenges while complementing traditional in-person care.Watch the full episode to learn more about the future of veterinary telehealth and how services like Connect with a Vet are expanding access to veterinary care. | — | ||||||
| 4/29/25 | ![]() Petworking at Global Pet 2025: Himalayan Pet Supply | Join Peter Kenseth from Petworking as he chats with Nate Kredich, President of Himalayan Pet Supply, at Global Pet Expo 2025. Learn how Himalayan Pet Supply created the original yak chew nearly two decades ago, providing economic opportunities for Nepalese farmers who faced the challenge of limited infrastructure for milk distribution. Rather than letting this valuable resource go to waste, Himalayan's founder developed a process to transform yak and cow milk into long-lasting dog chews - creating an entirely new market for these rural farmers.In this interview, Nate reveals:- The fascinating origin story behind their iconic yak cheese chews- How they've built a zero-waste manufacturing process that converts production waste into new products- Their latest innovations in probiotic-infused yogurt sticks targeting gut health and the microbiome- Plans for upcoming product launches in the functional treats categoryIn a $3.4 billion industry dominated by rawhide and other animal byproducts, Himalayan continues to stand out by creating nutritious, sustainable alternatives that deliver genuine value to pets, pet parents, and the farming communities that supply their raw materials. | — | ||||||
| 4/29/25 | ![]() Hill's 2025 World of the Cat Report with Dr. Lisa Restine | Join Peter Kenseth of Petworking as he discusses the groundbreaking 2025 Hill's World of the Cat Report with Dr. Lisa Restine, Manager of Veterinary Communications (Feline) at Hill's Pet Nutrition. Discover shocking statistics about feline veterinary care—did you know 60% of cats have NEVER seen a vet? Learn about exciting new FDA-approved treatments for anxiety and FIP, advancements in feline medicine, and how the veterinary profession is adapting to meet the unique needs of cats. From breakthrough diagnostics to specialized cat-only practices, find out why 2025 might finally be the long-promised "Year of the Cat." Perfect for cat parents, veterinary professionals, and anyone interested in feline health. | — | ||||||
| 4/17/25 | ![]() Petworking at WVC 2025: Roo | Join Petworking's Peter Kenseth as he catches up with Danny Leffel, CEO of Roo, at WVC 2025. In this interview, Danny shares exciting updates on:🩺 Expansion into full-time placements with their "try before you buy" approach🚀 New market launches, including Ohio💻 How Roo Code became the #1 app on OpenRouter's leaderboard👩⚕️ Equal shift fulfillment between veterinarians and vet techs🔄 Plans for enhancing their technician platformLearn how Roo is addressing veterinary burnout by providing unprecedented flexibility for professionals while helping clinics find the perfect staff matches in an industry facing serious shortages. | — | ||||||
| 4/15/25 | ![]() Petworking at Global Pet Expo 2025: DISCOVERING KAROO WILD: The Most Novel Protein in Pet Treats | Join Petworking's Peter Kenseth as he interviews Joshua Patterson of Montego Pet Nutrition about their exciting U.S. debut with Karoo [kuh-ROO] Wild treats. Discover how these treats feature African antelope - potentially the most novel protein available in today's pet market!Learn about this ethical, sustainable protein source that's wild-caught by professional hunting teams with veterinarians present. The Karoo treats not only provide a unique, lean protein option perfect for pets with allergies but also help revitalize South Africa's economy by creating quality jobs with hand-processed (not mechanically deboned) meat.Filmed at Global Pet Expo 2025, this interview highlights how Montego - South Africa's largest privately-owned pet food manufacturer - is bringing their 25 years of expertise to American pet parents looking for functional, sustainable treats they can feel good about giving.#PetTreats #NovelProtein #GlobalPetExpo2025 #Petworking #SustainablePetFood #Karoo🔔 Don't forget to FOLLOW for more pet industry insights and innovations! | — | ||||||
| 4/11/25 | ![]() Revisiting Leap Years: What Two Years Has Taught Us About Pet Longevity | 🐕 PETWORKING 2-YEAR ANNIVERSARY SPECIAL: Leap Years Returns!Join host Peter Kenseth as he reunites with Dr. Ginny Renko from Leap Years, now joined by anti-aging specialist Dr. Heather Oxford, to explore fascinating developments in pet longevity science! Two years after our inaugural episode, discover how NAD+ supplementation is transforming the lives of senior dogs, with remarkable stories of 17-year-old pups building muscle and regaining their vitality.Learn about the published clinical trial results, hear real veterinary experiences, and understand the science behind this innovative approach to pet aging. Whether your furry friend is just entering middle age or enjoying their golden years, this conversation offers valuable insights into extending not just lifespan, but quality of life for our beloved companions.Subscribe to Petworking as we celebrate our 2-year anniversary! 🎂 #PetLongevity #SeniorDogCare #LeapYears | — | ||||||
| 4/9/25 | ![]() 🔍 Value-Innovation at Global Pet Expo 2025: Full Moon's Game-Changing Air-Dried Pet Food | In this episode of Petworking, host Peter Kenseth interviews Aeliya Mohsin, Senior Director of Marketing at Full Moon (Perdue Farms). Their conversation is emblematic of one of the biggest trends at Global Pet Expo 2025 - brands finding innovative ways to deliver premium nutrition at accessible price points. Full Moon's Pure Protein air-dried recipe brings premium nutrition to mass retail at HALF the price of leading air-dried brands! Find out how their vertical integration with Perdue Farms makes this possible while maintaining human-grade quality. Learn about: Their revolutionary pricing strategy (50% less than competitors!) How they're bringing premium nutrition to Walmart, Target & more Their mission to democratize high-quality pet food Join the conversation about value innovation in the pet industry and follow Petworking for more insider interviews with the brands transforming pet care.🎧 New episodes weekly🐾 #Petworking #PetIndustry | — | ||||||
| 4/9/25 | ![]() Petworking at Global Pet Expo 2025: Tiki Cat Innovation Spotlight | Join Peter Kenseth of Petworking as he interviews Brad Bytof, Strategic Account Manager at Tiki Cat (Whitebridge Pet Brands) at Global Pet Expo 2025.Despite mixed signals about "The Year of the Cat," Tiki Cat continues to dominate the specialty pet channel with exciting new launches! Discover their innovative "Tiki Cat Solutions" line with mix-and-match functional options, new goat's milk replacer in convenient packaging, and extensions to their premium "After Dark" range.Brad shares insights on navigating their recent acquisition by General Mills, how business remains "as usual," and what we might expect at Super Zoo later this year. Plus, the two dog dads share a laugh about learning the ins and outs of cat nutrition! | — | ||||||
| 4/3/25 | ![]() Gut Health to Holistic Wellness: Dr. Catherine Ruggiero on the Microbiome | Join Peter Kenseth as he sits down with Dr. Catherine Ruggiero, Senior Manager of Scientific Communications at Hill's Pet Nutrition and one of just 89 board-certified veterinary nutritionists in the country. Discover how the microbiome is revolutionizing pet nutrition and why not all fiber is created equal!In this episode:- The science behind prebiotics, probiotics, and postbiotics- How Hill's ActivBiome+ technology targets specific health needs through specialized fiber blends- Why 70% of your pet's immune system lives in their gut- Hill's collaboration with Harvard's TH Chan School of Public Health- The surprising connection between pet and human microbiome researchLearn how specific prebiotic fibers can produce targeted health benefits beyond digestion and why Hill's is bringing ActivBiome+ to its Science Diet formulations. | — | ||||||
| 4/2/25 | ![]() Petworking at Global Pet Expo 2025: Woof's Innovative Pet Enrichment Ecosystem | Join Petworking host Peter Kenseth as he sits down with Charlie Meneghin, Director of Sales at Woof, to explore their expanding product ecosystem at Global Pet Expo 2025.Woof burst onto the pet scene in 2024 with their innovative Pupsicle and Bite n' Brush products, quickly becoming one of the hottest brands in the pet enrichment category. In this interview, Charlie reveals Woof's latest innovation - a lick mat with a built-in mixing bowl, and a proprietary Treat Mix that allows pet parents to create gelatinized treats at room temperature without refrigeration.What You'll Learn:- How Woof is applying the "razor and razor blade" business model to pet enrichment- Details on their new lick mat's unique design and functionality- The quality standards behind their limited-ingredient treats and mixes- How their self-contained ecosystem approach differs from other industry partnershipsWhile ecosystem partnerships between pet nutrition and hard goods manufacturers were a major trend at SuperZoo 2024, Woof has taken a different approach by creating its own vertically integrated product line. Their new "Treat Mix" at Global Pet 2025 further strengthens their position as an innovative leader in pet enrichment solutions.📣 Don't miss our upcoming full-length Petworking episode featuring Woof's founder Daniel Haarburger - subscribe to be notified when it drops! | — | ||||||
| 4/2/25 | ![]() Petworking at WVC 2025: Freshpet - Educating Veterinarians on Fresh Pet Food | In this interview from WVC 2025, Peter Kenseth speaks with Bud Hanson from Freshpet about their approach to veterinary education. As the pioneer in refrigerated fresh pet food, Freshpet focuses on helping veterinarians understand that their products are fully cooked, not raw, addressing safety concerns around Avian flu and other pathogens.Bud explains that Freshpet is now fed in approximately 13 million households, meaning roughly 1 in 5 canine patients that veterinarians see are already eating their products. The company emphasizes the nutritional benefits of their gently cooked approach, including higher amino acid availability compared to both kibble and raw diets.The interview highlights how some veterinarians are recommending Freshpet as an alternative to home cooking, offering clients who want fresh food a complete and balanced option that's consistent batch to batch. With specialized formulations like Healthy Aging for senior dogs and solutions for sensitive stomachs, Freshpet continues to innovate after nearly 20 years in the market.This conversation explores the growing trend of fresh pet nutrition and the importance of bridging the gap between veterinary recommendations and consumer preferences. | — | ||||||
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