EP357 - Schedule It or Regret It ft Chloe Stockton
About this episode
Chloe Stockton discusses her experiences in paid search, including a significant mistake during Black Friday 2019 and valuable lessons on automation and client communication.
Chloe Stockton shares her journey in paid search, a major mistake during Black Friday 2019, and lessons learned about automation, AI, and account management. This episode offers practical advice for PPC professionals to avoid common pitfalls and improve strategies. Topics: Common PPC mistakes and how to avoid them The importance of scheduling and labeling in campaigns Using AI and automation effectively in PPC Handling client communication and transparency Lessons learned from a Black Friday campaign mishap Chapters 00:00 Introduction to PPC Live Podcast 03:47 Chloe's Journey in Paid Search 06:51 The Cyber Monday Mistake 09:36 Client Communication and Accountability 12:21 Lessons Learned and Process Improvements 15:08 Support from Management and Moving Forward 17:16 Embracing Mistakes in PPC Management 20:18 Common Client Mistakes and Quick Wins 25:27 Leveraging AI in PPC Strategies 30:05 The Evolution of PPC: From Manual to Automated 31:29 The Future of PPC: Insights and Reflections 34:37 Outro.mp3 Go to PPC Live for early bird ticket sale Join us on Slack Subscribe to our Newsletter
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