EP361 - Why Great Campaigns Fail Behind the Scenes ft Peter Bowen
About this episode
Peter Bowen discusses common pitfalls in PPC advertising and offers practical lessons to improve campaign performance.
In this episode, Peter Bowen shares valuable insights from nearly 20 years in PPC advertising, highlighting common pitfalls and how to avoid them. Whether you're managing Google Ads for local businesses or complex lead gen campaigns, his stories provide practical lessons to refine your approach. Main topics covered: The importance of currency settings in international campaigns Infrastructure decay and system leakages affecting ad performance The delicate balance of bid strategies and data tracking Practical tips for systematic auditing and troubleshooting The impact of automation and AI in modern PPC campaigns Timestamps: 00:00 - Introduction to Peter Bowen and his PPC expertise 00:20 - The significance of currency settings in campaign management 02:45 - Handling system decay: infrastructure leaks and tracking failures 05:30 - Real-world case: poor performance due to broken conversion tracking 09:00 - How to implement systematic checks for campaign health 12:45 - The role of bid strategies: target CPA vs. maximized conversions 16:00 - Challenges and opportunities with AI Max and automation tools 20:30 - Common mistakes when applying automation without strategic planning 24:15…
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- EP360 - Clean Doesn't Always Mean Better ft Charlotte Osborne
- EP359 - Misreported ROAS, Account Structure Chaos & AI Mistakes ft Maddie Lightening
- EP358 - Quick Wins, Quick Mess ft Hannah Zora Strong
- EP357 - Schedule It or Regret It ft Chloe Stockton
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